The feature is currently being rolled out on the Android and iOS versions of the YouTube app.
YouTube has launched the beta version of YouTube Shorts, its new short-form video experience to create short, catchy videos from mobile phones, in the UAE.
First announced in September 2020, YouTube has since expanded Shorts to 26 countries and will now be available across more than 100 countries – including countries in the Middle East and North Africa.
Speaking about the launch, Todd Sherman, Global Product Manager for YouTube Shorts, said: “We want to make it easy and fun to create Shorts. As we continue to build Shorts alongside our creators and artists, we’ll be adding more features for users to try.”
Tarek Amin, Director of YouTube for the Middle East and North Africa, added: “Through their videos and live streams, Arabic speaking YouTube creators broke world records, raised millions for humanitarian causes, and created powerful communities around their content. YouTube Shorts will be another tool for them to continue telling their stories and expressing their creativity.”
While short-form videos were already viewable on the platform, people around the world will be able to access Shorts’ creation tools which include a multi-segment camera to string multiple video clips together, the ability to record with music, control speed settings, and more.
YouTube has also announced that it is bringing a new set of features to the existing ones such as adding text to specific points in the video; automatically adding captions; recording up to 60 seconds with the Shorts camera; adding clips from your phone’s gallery to your recordings made with the Shorts camera, and adding basic filters to colour correct your Shorts. More effects are expected to be released in the future.
The new features also include the ability to sample audio not only from other Shorts but also from videos all across YouTube. This means that users can give their own creative spin on the content they love to watch on YouTube and help find it a new audience. Creators will be in control and will be able to opt out if they don’t want their long-form video remixed.
When it comes to music, artists and creators will have a library of songs to use in their Shorts from over multiple labels and publishers, including Mazzika, Watary, and AlFan in the region as well as Universal Music Group’s labels and publishing companies, Sony Music Entertainment and Sony Music Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin, Because Music, Beggars and Kobalt.
As of today, the YouTube Shorts player has surpassed 6.5bn daily views globally.