This move marks the conclusion of its long-standing partnership with Digital Media Services, which will officially wrap up on December 31, 2025.
Z5X Global FZ LLC, an affiliate of ATL Media FZ LLC, has announced a strategic restructuring of its regional operations, confirming that all advertising sales for its digital entertainment platform Zee5 will be managed internally across the Middle East and North Africa from January 1, 2026. The move brings to an end the company’s long-running partnership with Digital Media Services FZ-LLC, which will conclude on December 31, 2025.
The decision marks a key step in Z5X Global’s efforts to build a more agile and data-driven advertising model, allowing for direct engagement with brands and agencies across the region. By internalising ad sales, along with invoicing and financial processes, the company aims to improve operational efficiency, increase transparency, and provide more tailored support to advertisers targeting Zee5’s expanding MENA audience.
Medhat Houalla, EVP- Ad Sales at Z5X Global, noted that the shift positions the company for stronger growth in the coming years: “This change empowers us to work more closely with our partners and enables us to bring an even sharper focus to delivering impactful advertising solutions across the MENA region.”
Adil Memon, Acting Territory Head at Z5X Global, added: “Bringing our ad sales operations in-house is a strategic step that allows us to deepen relationships with advertisers and respond faster to market needs. This transition strengthens our ability to offer integrated, high impact solutions tailored specifically for the MENA region.”
Z5X Global said advertisers and partners seeking further details about the transition are encouraged to contact the company directly.
