Zeasn already includes Eros Now, Zee5, YuppTV, Voot and other content partners in the Indian market.
India-based integrated media content house Shemaroo Entertainment Limited has released its over-the-top (OTT) video streaming app, ShemarooMe, on Zeasn’s Whale App Store. Now, Zeasn-enabled smart TV users around the world can access ShemarooMe’s content library, including its premium content such as Bollywood Premiere, ShemarooMe Classics Filmi Gaane, Regional and more.
With more than 3700+ titles, ShemarooMe offers content in several Indian languages including Gujarati, Marathi and Punjabi among others.
Commenting on the partnership, Nick Chang, Regional Director for APAC & North America of Zeasn said: “We are very pleased to introduce their extensive library of premium content to worldwide audiences of Whale Eco. As one of the largest content houses in India, Shemaroo has always been at the forefront of providing entertainment to its audiences and this association has ensured that its wide array of content offerings reaches the right set of viewers. Our commitment is always to provide unparalleled entertainment experiences to global audiences with the power of our innovative and industry-proven technologies.”
Kranti Gada, COO of Shemaroo Entertainment, added: “We are glad to partner with Zeasn and share synergies to keep the audiences entertained. This partnership reflects our constant endeavour to cater to the growing demand for India’s content worldwide. ShemarooMe has been revolutionizing the way Indian diaspora is entertained through its robust content offering. This alliance not only enables us to reach a wider audience in the Asia Pacific region but also strengthens Zeasn’s content offering even further.”
With the addition of ShemarooMe, Zeasn has added another content partner in the Asia-Pacific region. At present, Zeasn already has Eros Now, Zee5, YuppTV, Voot and other high-quality content partners in the Indian market. According to a report by Media Partners Asia (MPA), India’s online video industry generated an estimated $1.4bn in revenue, in 2020 with advertising contributing 64% and subscription 36%. Meanwhile, India’s overall online video market is projected by MPA to grow at a CAGR of 26% over 2020-25 to reach $4.5bn.