Zee has also created an integrated team which will focus on content creation and customer-centricity to take the content creation process closer to its viewers.
Zee Entertainment Enterprises has announced a strategic restructuring of the organisation in line with its ‘ZEE 4.0 Strategy’ in order to capture the emerging opportunities resulting from the explosive growth in content consumption across genres in India and South Asia.
As part of the restructuring, Zee will also realign its executive team. Punit Misra will take over as President for Content & International Markets, Amit Goenka will take over as the President, Digital Businesses & Platforms, Tarun Katial who is leading ZEE5 India business will continue to report to Goenka. Shariq Patel will be responsible for the integrated Movies business and Anurag Bedi will continue to drive the Music business.
Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated revenue and monetisation team. Johri was associated with the Board of Control for Cricket in India (BCCI) as its first CEO for over four years. Prior to that, Rahul was associated with Discovery Networks Asia Pacific for 15 years where he led the turnaround of the company, working across all aspects of the value chain. The new structure is effective immediately.
Zee has announced that the company will focus more on content creation and customer-centricity to take the content creation process closer to its viewers. Hence, the company has formed an integrated content team, responsible for creating and serving content to its viewers across linear and digital platforms
The Linear (advertising/distribution) and Digital (AVOD/SVOD) teams in the international markets will be integrated into a single team, led by the market revenue leader who will be responsible for maximising the revenues across all formats (Linear/Digital) and revenue streams.
The integration will also enable each international cluster leader to craft a local market-aligned approach to maximise revenue and drive content monetisation.
Zee will also consolidate its digital assets under a single umbrella, which includes ZEE5, ZEE5 Global, SugarBox and digital publishing. The company will create an integrated revenue and monetisation team, combining all the existing B2B revenue-generating teams into a unified ecosystem.
Commenting on the strategic restructuring, Goenka, MD & CEO, Zee Entertainment Enterprises said: “ZEE 4.0 will be an integrated and synergized organization, with a sharp focus on delivering world-class entertainment content to our consumers across the world and enhanced value to our partners across the ecosystem.
“I am delighted to have Rahul Johri join us to lead the revenue and monetisation team and I am equally glad to have a strong business leadership leading their respective functions.”