Previously, Memon led the content and marketing verticals for the MENA region as Vice President of content and marketing, whereas El Assa worked as Associate Director.
Zee Entertainment has promoted some of its Dubai-based staff, BroadcastPro ME has learnt, following its merger with Sony. Adil Memon has been promoted to Executive Vice President of Content and Marketing, while El Assal is now Director of Content and Marketing (Arabic) at Zee Entertainment Middle East FZ LLC.
Memon has been associated with the company for more than 14 years. Previously, he was vice president of content and marketing and led the content and marketing verticals in the Middle East and North Africa (MENA) region. Memon is responsible for developing strategic partnerships and creating new IPs in content and marketing. Memon initiated localising Indian drama formats in the MENA region through co-production as Arabic originals. He has expertise across media such as TV, print and digital.
El Assal has held several managerial roles at Zee over the last seven years, prior to which she worked with Fox.