Zee Entertainments newly founded digital team in Dubai, under the leadership of Nadine Samra, has launched a fantasy football app aimed at football fans. The game, titled GRINTA, reflects the spirit and passion of football fans and that of Zees digital team, and is available on the website and the iOS and Android platforms. The […]
Zee Entertainments newly founded digital team in Dubai, under the leadership of Nadine Samra, has launched a fantasy football app aimed at football fans. The game, titled GRINTA, reflects the spirit and passion of football fans and that of Zees digital team, and is available on the website and the iOS and Android platforms.
The main aim of our digital team at present is to focus on building our VOD platform, which is due to launch soon, but the fantasy football initiative is a team passion and was developed on the side as an experiment, commented Nadine Samra, Head of Digital Business – MiddleEast at Zee Entertainment Enterprises Limited.
With GRINTA, we are targeting anyone who has a passion for the game. Our platform has both English and Arabic interfaces. Essentially, you go into the game, you are given a budget with which you may purchase players and compile your team, and then play with other players in real life, she added.
Samra claims that unlike most such platforms, which feature only one league, GRINTA has four: the English Premier League, the Champions League, the Saudi League and the Egyptian League.
Its quite unique to offer players four leagues to play with, commented Samra, adding that the team has already successfully achieved the numbers they were hoping to get on the website.
GRINTA is a little side project that our team undertook to reflect the spirit of the game and the passion of the people working on this project.
GRINTA is still presently in its soft launch phase. No date has been set for a more concrete launch, as the team is presently working towards the launch of Zees global VOD platform, which is due to launch ahead of the Holy Month of Ramadan.
