Following the introduction of a 50% discount offer on its annual subscription package, ZEE5 has seen a 20% growth in total subscription revenues over the period.
Streaming service ZEE5 Global has registered a three-fold surge in subscription revenues in October after the company rolled out a special festive offer in select global markets, offering a 50% discount on its annual packs.
ZEE5 has also seen a huge surge in revenue with the introduction of this offer, driving a 20% growth in total subscription revenues over the period.
The offer has seen maximum traction from markets like the Middle East, Singapore, Malaysia and the UK, amongst others.
Zee5 promises access to more than 1,00,000 hours of on-demand content across genres, and 60+ live TV channels.
From catching Bollywood hits like Jabariya Jodi and Dreamgirl, to ZEE5’s originals like Kaafir, Fitrat, and Bhram or TV shows like Kundali Bhagya or Sembaruthi, audiences now have access to unlimited hours of entertainment on any device of their choice.
Commenting on the surge in subscriptions, Archana Anand, Chief Business Officer, ZEE5 Global said: “The festive season is a very special time when families come together, and we wanted to make this an extra special Diwali for Indians living abroad by giving them even easier access to their favourite shows and movies with such an attractive offer during this festive period. The response that we have got has been fantastic across markets and only reaffirms the huge demand for our content. We’re thrilled to have made this Diwali such a memorable one for our audiences across the globe.”