Former Sony Pictures Television Arabia President Ziad Kebbi has launched his own Dubai-based production company called Maximum Media, which will sell local and international formats in the Middle East. Maximum Media is developing original scripted and non-scripted Arab projects. It will also act as a distributor for global formats in the Middle East regions rapidly […]
Former Sony Pictures Television Arabia President Ziad Kebbi has launched his own Dubai-based production company called Maximum Media, which will sell local and international formats in the Middle East.
Maximum Media is developing original scripted and non-scripted Arab projects. It will also act as a distributor for global formats in the Middle East regions rapidly growing Arab language TV market.
Maximum is already developing formats that will give the reality genre a surprising twist, and new game show concepts specifically for the region, Kebbi said.
Kebbi helped launch Sony Pictures Television Arabia in 2010 where he produced Arab language versions of international formats such as The Voice, Wheel of Fortune, Jeopardy!, Everybody Loves Raymond, Ugly Betty and Who Wants to be a Millionaire?. He also developed original local series such as Egyptian sitcom Lessa Badry and Ramadan talkshow Ana Wel Asaal.
Before launching SPT Arabia, Kebbi was Managing Director at Endemol Middle East which he launched in 2007 with Arab language versions of formats including Deal or No Deal.
