• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Beyond pixels

Beyond pixels

December 18, 2015
IBC2022 marks BBC centenary with International Honour for Excellence

IBC2022 marks BBC centenary with International Honour for Excellence

August 11, 2022
IBC2022 invites Technical Papers submissions

Zixi to exhibit broad range of product updates at IBC 

August 11, 2022
Riedel restructures EMEA sales and system consulting teams 

Riedel restructures EMEA sales and system consulting teams 

August 11, 2022
Disney+ to introduce ad-supported subscription

Disney surpasses Netflix in number of subscribers

August 11, 2022
Hungarian filmmaker Béla Tarr to receive Lifetime Achievement Award at CIFF

Hungarian filmmaker Béla Tarr to receive Lifetime Achievement Award at CIFF

August 11, 2022
Universal Pictures International inks distribution deal with Majid Al Futtaim for Arab world

Universal Pictures International inks distribution deal with Majid Al Futtaim for Arab world

August 11, 2022
Chilean broadcaster ULagos TV expands with Playout Neo

Chilean broadcaster ULagos TV expands with Playout Neo

August 10, 2022
Blue Canyon wins largest constellation order to date

Blue Canyon wins largest constellation order to date

August 10, 2022
JW Player appoints David LaPalomento as Chief Technology Officer

JW Player to introduce end-to-end broadcaster solution at IBC

August 10, 2022
Setting the stage terminology in virtual production – Part 3

Setting the stage terminology in virtual production – Part 3

August 10, 2022
D-Orbit signs multi-year contract with Astrocast

D-Orbit signs multi-year contract with Astrocast

August 10, 2022
Red Sea International Film Festival opens film submissions for second edition

Red Sea Fund opens submissions for fourth cycle

August 10, 2022
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Thursday, August 11, 2022
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    IBC2022 marks BBC centenary with International Honour for Excellence

    IBC2022 marks BBC centenary with International Honour for Excellence

    Riedel restructures EMEA sales and system consulting teams 

    Riedel restructures EMEA sales and system consulting teams 

    Disney+ to introduce ad-supported subscription

    Disney surpasses Netflix in number of subscribers

    Hungarian filmmaker Béla Tarr to receive Lifetime Achievement Award at CIFF

    Hungarian filmmaker Béla Tarr to receive Lifetime Achievement Award at CIFF

    Universal Pictures International inks distribution deal with Majid Al Futtaim for Arab world

    Universal Pictures International inks distribution deal with Majid Al Futtaim for Arab world

    Chilean broadcaster ULagos TV expands with Playout Neo

    Chilean broadcaster ULagos TV expands with Playout Neo

    Blue Canyon wins largest constellation order to date

    Blue Canyon wins largest constellation order to date

    D-Orbit signs multi-year contract with Astrocast

    D-Orbit signs multi-year contract with Astrocast

    Red Sea International Film Festival opens film submissions for second edition

    Red Sea Fund opens submissions for fourth cycle

    Netflix to release dramedy starring Palestinian comedian Mo Amer

    Netflix to release dramedy starring Palestinian comedian Mo Amer

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    Setting the stage terminology in virtual production – Part 3

    Setting the stage terminology in virtual production – Part 3

    Virtual vernacular: Terminology in virtual production – Part 2

    Virtual vernacular: Terminology in virtual production – Part 2

    The future of subtitling and captioning

    The future of subtitling and captioning

    Redefining cloud for broadcast

    Redefining cloud for broadcast

    beIN Media Group welcomes students as part of French media company initiative

    beIN Media Group welcomes students as part of French media company initiative

    Virtual production: A field guide to the future of filmmaking

    Virtual production: A field guide to the future of filmmaking

    Why converged media consumption requires a converged security solution

    Why converged media consumption requires a converged security solution

    Unlocking the 5G opportunity in video services

    Unlocking the 5G opportunity in video services

    Exploring the power of AI

    Exploring the power of AI

    Disaster recovery in the cloud

    Disaster recovery in the cloud

    Trending Tags

    • Videos
      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

      Taking streaming to the next level

      Taking streaming to the next level

    • Opinion
      New normal inspires fresh storylines and alternative filming strategies

      The indie cinema experience in Dubai

      What we can learn from Korean dramas

      What we can learn from Korean dramas

      Optimising video players for live sports

      Optimising video players for live sports

      New normal inspires fresh storylines and alternative filming strategies

      Identifying good stories and investing in content is the need of the hour

      Edging closer to 5G content delivery in the cloud

      Edging closer to 5G content delivery in the cloud

      New normal inspires fresh storylines and alternative filming strategies

      Sports brings more subs to platforms

      How to stand out in a content-saturated market

      How to stand out in a content-saturated market

      New normal inspires fresh storylines and alternative filming strategies

      Saudi Arabia’s makeover

      Responding to content consumption trends and monetising demand

      Responding to content consumption trends and monetising demand

      A new wave of Saudi filmmakers

      A new wave of Saudi filmmakers

    • Interviews
      • All
      • Lounge
      Capturing the immigrant’s journey

      Capturing the immigrant’s journey

      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Staying on schedule

      Staying on schedule

      Great expectations at CABSAT 2021

      Setting the stage for CABSAT 2022

      Taking the OTT bull by its horns

      Taking the OTT bull by its horns

      The path to digital transformation

      The path to digital transformation

      The show must go on

      The show must go on

      BeIN at the top of its game

      BeIN at the top of its game

      Giving us the full Viu

      Giving us the full Viu

      Picture Perfect

      Picture Perfect

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      IBC 2022

      IBC 2022

      BroadcastPro Tech Summit 2022

      BroadcastPro Tech Summit 2022

      BroadcastAsia 2022

      BroadcastAsia 2022

      CABSAT 2022

      CABSAT 2022

      NABSHOW 2022

      NABSHOW 2022

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      IBC2022 marks BBC centenary with International Honour for Excellence

      IBC2022 marks BBC centenary with International Honour for Excellence

      Riedel restructures EMEA sales and system consulting teams 

      Riedel restructures EMEA sales and system consulting teams 

      Disney+ to introduce ad-supported subscription

      Disney surpasses Netflix in number of subscribers

      Hungarian filmmaker Béla Tarr to receive Lifetime Achievement Award at CIFF

      Hungarian filmmaker Béla Tarr to receive Lifetime Achievement Award at CIFF

      Universal Pictures International inks distribution deal with Majid Al Futtaim for Arab world

      Universal Pictures International inks distribution deal with Majid Al Futtaim for Arab world

      Chilean broadcaster ULagos TV expands with Playout Neo

      Chilean broadcaster ULagos TV expands with Playout Neo

      Blue Canyon wins largest constellation order to date

      Blue Canyon wins largest constellation order to date

      D-Orbit signs multi-year contract with Astrocast

      D-Orbit signs multi-year contract with Astrocast

      Red Sea International Film Festival opens film submissions for second edition

      Red Sea Fund opens submissions for fourth cycle

      Netflix to release dramedy starring Palestinian comedian Mo Amer

      Netflix to release dramedy starring Palestinian comedian Mo Amer

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      Setting the stage terminology in virtual production – Part 3

      Setting the stage terminology in virtual production – Part 3

      Virtual vernacular: Terminology in virtual production – Part 2

      Virtual vernacular: Terminology in virtual production – Part 2

      The future of subtitling and captioning

      The future of subtitling and captioning

      Redefining cloud for broadcast

      Redefining cloud for broadcast

      beIN Media Group welcomes students as part of French media company initiative

      beIN Media Group welcomes students as part of French media company initiative

      Virtual production: A field guide to the future of filmmaking

      Virtual production: A field guide to the future of filmmaking

      Why converged media consumption requires a converged security solution

      Why converged media consumption requires a converged security solution

      Unlocking the 5G opportunity in video services

      Unlocking the 5G opportunity in video services

      Exploring the power of AI

      Exploring the power of AI

      Disaster recovery in the cloud

      Disaster recovery in the cloud

      Trending Tags

      • Videos
        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

        Taking streaming to the next level

        Taking streaming to the next level

      • Opinion
        New normal inspires fresh storylines and alternative filming strategies

        The indie cinema experience in Dubai

        What we can learn from Korean dramas

        What we can learn from Korean dramas

        Optimising video players for live sports

        Optimising video players for live sports

        New normal inspires fresh storylines and alternative filming strategies

        Identifying good stories and investing in content is the need of the hour

        Edging closer to 5G content delivery in the cloud

        Edging closer to 5G content delivery in the cloud

        New normal inspires fresh storylines and alternative filming strategies

        Sports brings more subs to platforms

        How to stand out in a content-saturated market

        How to stand out in a content-saturated market

        New normal inspires fresh storylines and alternative filming strategies

        Saudi Arabia’s makeover

        Responding to content consumption trends and monetising demand

        Responding to content consumption trends and monetising demand

        A new wave of Saudi filmmakers

        A new wave of Saudi filmmakers

      • Interviews
        • All
        • Lounge
        Capturing the immigrant’s journey

        Capturing the immigrant’s journey

        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Staying on schedule

        Staying on schedule

        Great expectations at CABSAT 2021

        Setting the stage for CABSAT 2022

        Taking the OTT bull by its horns

        Taking the OTT bull by its horns

        The path to digital transformation

        The path to digital transformation

        The show must go on

        The show must go on

        BeIN at the top of its game

        BeIN at the top of its game

        Giving us the full Viu

        Giving us the full Viu

        Picture Perfect

        Picture Perfect

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        IBC 2022

        IBC 2022

        BroadcastPro Tech Summit 2022

        BroadcastPro Tech Summit 2022

        BroadcastAsia 2022

        BroadcastAsia 2022

        CABSAT 2022

        CABSAT 2022

        NABSHOW 2022

        NABSHOW 2022

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home Opinion

      Beyond pixels

      Guest Columnist by Guest Columnist
      December 18, 2015
      in Opinion
      ShareTweetPostEmail

      Today, 4K is suddenly everywhere: from consumer TVs, cameras, tablets and phones to cinema projectors and medical imaging devices. And just like HD before it, 4K is having an equally profound effect on our perceptions of picture quality. Sitting just a couple of metres away from a 65” UHD TV, the most sharp-eyed human observer […]

      Vivian Saldanha.
      Vivian Saldanha.

      Today, 4K is suddenly everywhere: from consumer TVs, cameras, tablets and phones to cinema projectors and medical imaging devices. And just like HD before it, 4K is having an equally profound effect on our perceptions of picture quality. Sitting just a couple of metres away from a 65” UHD TV, the most sharp-eyed human observer can’t discern those eight million individual pixels.

      The 4K story is beyond big screens. More than ever before, you’re instantly judged by how your content looks on every size of screen – whether you’re producing news, sport, drama, factual or entertainment. So the key question in today’s competitive marketplace is: “How can I maximise viewer engagement with pictures that really stand out from the crowd?”

      By the end of this year, the first fully commercialised 4K Ultra HD services will be on air in anything up to half a dozen countries, with Japan’s NHK leading the charge. And ahead of mainstream broadcast launches, 4K is quickly finding traction with over-the-top content players. As the installed base of UHD-ready display grows, leading internet video platforms including Netflix and Amazon are standardising on 4K for the content they distribute.

      In the film world, 4K is replacing 35mm for acquisition and distribution of movies. Digital projection has been the norm in cinemas for several years now, and this transition will reach its natural conclusion when studios and distributors abandon celluloid altogether.

      Meanwhile, 4K content is rapidly making its way into a huge range of other environments, too. New-generation projectors can beam astonishing super-size 4K images into galleries and museums, retail stores, boardrooms and industrial design/simulation suites.

      Better-looking pictures on real-world budgets

      For broadcasters and content creators, today’s challenge is delivering better-looking pictures on real-life production budgets. The good news is that 4K acquisition tools now available can dramatically reduce the commercial risks of 4K. Operation is reassuringly familiar, while 4K picture quality is phenomenally sharp and detailed, even with fast-moving sports footage. Even better, one platform is all you need for 4K, HD and 8x super slow motion. It really is a game-changer.

      Of course, 4K isn’t just about counting pixels. Just as important for viewers’ experience is the huge jump forward that 4K offers in terms of higher dynamic range. Coupled with the extra detail and expanded colour space of 4K, HDR boosts audiences’ sense of dramatic engagement.

      Improved audience engagement, today and tomorrow

      For live and recorded workflows alike, the conversation we’re having with many of our broadcast and AV media customers right now is about future-proofing. With real-world production costs that already compare very favourably with HD, shooting in 4K is the sensible default option for a huge range of projects.

      There’s another valuable payoff from acquiring in 4K today. 4K footage that’s been down converted to full HD looks stunning – giving your content an immediate premium with viewers while maximising its shelf-life.

      Just like HD over a decade ago, 4K’s commercial viability depends on a smooth end-to-end workflow supported by a complete ecosystem, from capture to transmission and archive. XAVC has quickly proved its worth as a ‘one-size-fits-all’ solution in live UHD production environments, where it’s ideal for 4K master recordings as well as live streaming to editing platforms and archive, too.

      Vivian Saldanha is Business Head — Content Creation Sales and Market Development at Sony Professional Solutions MEA.

      Tags: Sony4KMEAVivian Saldanha

      Related Posts

      Zee Entertainment promotes Adil Memon and Souha El Assal

      Zee Entertainment promotes Adil Memon and Souha El Assal

      June 6, 2022
      Staying on schedule

      Staying on schedule

      April 18, 2022
      Sony launches F4 wide-angle power zoom G lens

      Sony launches F4 wide-angle power zoom G lens

      March 24, 2022
      Sony promotes Carrie Ferman to EVP & Head of Strategy and Operations

      Sony promotes Carrie Ferman to EVP & Head of Strategy and Operations

      March 20, 2022
      Sony Pictures TV to acquire production company Industrial Media

      Sony Pictures TV to acquire production company Industrial Media

      March 4, 2022
      Advanced Media announces details of three-day digital cinema workshop

      Advanced Media announces details of three-day digital cinema workshop

      March 3, 2022

      Related News

      Zee Entertainment promotes Adil Memon and Souha El Assal

      Zee Entertainment promotes Adil Memon and Souha El Assal

      June 6, 2022
      Sony launches F4 wide-angle power zoom G lens

      Sony launches F4 wide-angle power zoom G lens

      March 24, 2022
      Sony promotes Carrie Ferman to EVP & Head of Strategy and Operations

      Sony promotes Carrie Ferman to EVP & Head of Strategy and Operations

      March 20, 2022
      Sony Pictures TV to acquire production company Industrial Media

      Sony Pictures TV to acquire production company Industrial Media

      March 4, 2022
      Advanced Media announces details of three-day digital cinema workshop

      Advanced Media announces details of three-day digital cinema workshop

      March 3, 2022
      Sony offers mentorship programme regional volggers

      Sony offers mentorship programme regional volggers

      March 1, 2022
      More Related News

      Popular Stories

      • Shahid nearly doubles telecom ties in one year

        Shahid nearly doubles telecom ties in one year

        701 shares
        Share 280 Tweet 175
      • SES and Axess Networks sign multi-million agreement

        679 shares
        Share 272 Tweet 170
      • The indie cinema experience in Dubai

        662 shares
        Share 265 Tweet 166
      • MBRSC opens registration for SpaceOps 2023

        642 shares
        Share 257 Tweet 161
      • Digital Nirvana introduces Trance 4.0

        614 shares
        Share 246 Tweet 154

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com