A fantastic line-up of speakers graced the 12th edition of our BroadcastPro Summit and Awards which concluded last month.
The 12th edition of the BroadcastPro Summit and Awards concluded successfully last month. We hosted more than 250 delegates during the day and 230 during the gala awards in the evening. What was most rewarding was that we had close to pre-Covid numbers in terms of attendance, despite several new related events having popped up around the same time as ours. Fortunately, the feedback we received from the industry indicated that what made us stand out was our strong agenda and our fantastic line-up of speakers.
While all our speakers were movers and shakers in the industry, we also had with us Mazen Laham of Different Productions, the production house behind Dubai Bling, which was trending globally at #2 last month on Netflix. After years of talking at our panel discussions about how we can potentially create Arabic-language productions that can travel, it was good to see one that didn’t just travel but came out with flying colours across the globe.
We have just about scratched the surface with our regional content. As someone who has watched a lot of Hollywood, Indian and other international content before settling down to watch Arabic productions in recent years, I can confidently say that MENA content is going places. There is a certain ennui surrounding international productions, while we see the same universal themes tackled innovatively and with cultural finesse in Arabic dramas. It’s our turn to shine and we shall.
Likewise, although we are often playing catch-up in the world of tech and that may seem to have put us at a disadvantage, this has actually changed in our favour, as MENA engineers have the opportunity to work with greenfield projects and deploy the latest technology without having to worry about legacy equipment. We live in a beautiful period of time when the Arab world is creating history across different verticals.
This issue of BroadcastPro covers some of the panel discussions we hosted on the day, with more coming in the next issue. It is also a proud celebration of the innovators and disruptors in our industry. Happy reading!