The first issue of the BroadcastProME magazine was released ten years ago in July.
July 2020 marks BroadcastPro ME’s tenth anniversary and what a blessed and fascinating ride it has been! We launched BroadcastPro in the thick of the 2010 recession and in summer, to boot. We were brave then and we have had to be doubly brave this year with the coronavirus pandemic but it has created opportunities for us to discover our own resilience and the ability to grow elements of our brand that needed to be pushed to the forefront.
We were one of the first publications in the industry to explore online video interviews within broadcast as far back as 2011. Our annual coffee table book, the ASBU BroadcastPro Summit and Awards, our roundtables and the like have gone from strength to strength. This year, we had intended to strengthen our events division with two additional conferences. The pandemic, however, created an opportunity for us to strengthen our digital platform instead.
That effort has been so successful that our web site page impressions have quadrupled since last year, with a dramatic spike in the last six months. We also have another important development in the making, and we hope to make an announcement in the coming months. Stay tuned.
In the meantime, we deliberately decided to focus on an app that represents a new generation of content creators and entertainment consumers for our anniversary issue. TikTok represents a new model, new thinking, and a new form of entertainment. It has shown content creators that good ideas and great content do not necessarily require a lot of marketing muscle and money to back them up. Content has remained king through the ages. It is also a testament to BroadcastPro ME’s own success as a brand. Delivery modes may have evolved but good stories and breaking news never lose their value. Let’s keep those stories coming.