OTT is not unique to the broadcast business, which means there are fresh lessons to learn from other verticals.
The streaming competition is only going to get bigger in the coming years. Those who got onto the bandwagon early with great content and a reasonably good service seem to have an advantage, but for how long? Only for as long as they are continuously innovating, evolving and learning from some of their peers outside their immediate industry.
OTT is not unique to the broadcast business, which means there are new and fresh lessons we can learn from other verticals such as banking, retail and e-commerce that we can potentially adopt to make the streaming experience better. Personalising and recommending merchandise based on a person’s search, understanding the customer journey through data, enhancing monetisation opportunities, improving reach and using AI to understand user profiles better so as to offer a more customised interface are some of the elements that come to mind, but there are others such as commercial, tech and marketing strategies that are equally important.
Having understood this, and based on the feedback we received from our attendees at the previous edition of the MENA OTT conference, we have decided to host a special panel that addresses this at our next virtual event, which will run on September 20 and 21. We hope to bring together some online entrepreneurs who will share their strategies, do’s and don’ts, and we hope the broadcast industry will benefit from that discussion.
Last month, we also hosted a fantastic roundtable on CDNs in association with Limelight, bringing together speakers representing media entities and telcos in Turkey, the UAE and Africa. It was so insightful that we have decided to include the recording as part of our next OTT edition. Don’t forget to register.
In the meantime, we bring you some interesting stories on how FPV drones are driving a new era in cinematography, what to expect at CABSAT this year and the tech highlights of a brand-new studio complex in Erbil.