Evision has forged new directions by transforming business models, taking a technology-neutral stance and making bold advancements in content licensing and sports rights acquisition.
It’s not every day that we witness a transformation as intense and dramatic as the one at Evision. What was once a quiet giant, modestly aggregating content, has now awakened under its dynamic leadership, evolving into a force that is reshaping the media landscape across the Middle East, Arab Africa and even beyond.
In just two years, Evision has transformed from a single-service provider to a media powerhouse, boldly embracing new frontiers and challenging conventional business norms.
Its journey from a traditional IPTV service to a multi-faceted media and tech company is one that deserves to be a case study at Harvard Business School. By redefining business models, adopting an agnostic approach to technology and making bold moves in content licensing and sports rights acquisition, Evision has forged new paths. Its willingness to partner even with competitors has expanded its reach, setting new benchmarks in the industry. A couple of years ago, the team envisioned a new future for the company. They saw untapped potential in the SVOD sector, acquired a sizeable stake in StarzPlay, leveraged the vast data and resources of the UAE’s largest telco and got to work on strategic partnerships and technologies. Two years later, with StarzPlay, they created a cutting-edge streaming platform that became a game changer. Their decision to white-label this platform attracted other media companies and telcos across MENA and Pakistan, turning regional competitors into customers and driving substantial revenue.
Evision’s story of disruption, ambition and strategic foresight makes it the perfect cover for this month’s issue, especially as we head to IBC, where innovation takes centre stage. Our features this month all centre around innovation – whether it’s cutting-edge studios in Iraq, an AI-driven production series, 8K broadcasting at the Olympics or the exceptional commercial and technical strategies ASBU employs to ensure its members get the best of all worlds. Happy reading
