• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Reviewing video content in the wake of Covid-19

Reviewing video content in the wake of Covid-19

September 25, 2020
New film commission to promote KSA’s AlUla county as filming destination

New film commission to promote KSA’s AlUla county as filming destination

April 10, 2021
Synergy releases official promo of ‘El Ekhteyar-2’

Synergy releases official promo of ‘El Ekhteyar-2’

April 10, 2021
Bollywood actor Shreyas Talpade launches OTT platform for theatre

Bollywood actor Shreyas Talpade launches OTT platform for theatre

April 10, 2021
Orbit GX46 terminal receives approval for Inmarsat Global Xpress

Orbit GX46 terminal receives approval for Inmarsat Global Xpress

April 10, 2021
Omantel launches 5G international roaming

Omantel launches 5G international roaming

April 10, 2021
EditShare appoints Said Bacho as VP of EMEA sales

EditShare appoints Said Bacho as VP of EMEA sales

April 9, 2021
Akhbar Al Aan refreshes logo and announces new tagline

Akhbar Al Aan refreshes logo and announces new tagline

April 9, 2021
NMK Electronics signs agreement with BrightSign

NMK Electronics signs agreement with BrightSign

April 8, 2021
Celebrating growth with BroadcastPro ME’s tenth anniversary

Gearing up for a new normal in sports and broadcasting

April 8, 2021
OneWeb and AST partner to improve connectivity at sea

OneWeb and AST partner to improve connectivity at sea

April 8, 2021
Dynamic Advanced Training opens aviation-themed filming facility in UAE

Dynamic Advanced Training opens aviation-themed filming facility in UAE

April 8, 2021
SPI/FilmBox inks deal with ZAP in Africa

SPI/FilmBox inks deal with ZAP in Africa

April 8, 2021
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Saturday, April 10, 2021
BroadcastPro ME
  • News
    • All
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    New film commission to promote KSA’s AlUla county as filming destination

    New film commission to promote KSA’s AlUla county as filming destination

    Synergy releases official promo of ‘El Ekhteyar-2’

    Synergy releases official promo of ‘El Ekhteyar-2’

    Bollywood actor Shreyas Talpade launches OTT platform for theatre

    Bollywood actor Shreyas Talpade launches OTT platform for theatre

    Orbit GX46 terminal receives approval for Inmarsat Global Xpress

    Orbit GX46 terminal receives approval for Inmarsat Global Xpress

    Omantel launches 5G international roaming

    Omantel launches 5G international roaming

    EditShare appoints Said Bacho as VP of EMEA sales

    EditShare appoints Said Bacho as VP of EMEA sales

    Akhbar Al Aan refreshes logo and announces new tagline

    Akhbar Al Aan refreshes logo and announces new tagline

    NMK Electronics signs agreement with BrightSign

    NMK Electronics signs agreement with BrightSign

    OneWeb and AST partner to improve connectivity at sea

    OneWeb and AST partner to improve connectivity at sea

    Dynamic Advanced Training opens aviation-themed filming facility in UAE

    Dynamic Advanced Training opens aviation-themed filming facility in UAE

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • TV/Radio Deals
    • REVIEWS
    • New Media
    From Adversity to Prosperity – CEO Panel

    From Adversity to Prosperity – CEO Panel

    Back to the future – Tech Panel

    Back to the future – Tech Panel

    What to expect in 2021 for broadcast industry! The experts speak

    What to expect in 2021 for broadcast industry! The experts speak

    Piracy – Unravelling the maze

    Piracy – Unravelling the maze

    Strategies to win the OTT race

    Strategies to win the OTT race

    The OTT journey – Learning from the experts

    The OTT journey – Learning from the experts

    Vox Pop Part One: Visualising the AR roadmap

    Vox Pop Part Two: Visualising the AR roadmap

    Vox Pop Part One: Visualising the AR roadmap

    Vox Pop Part One: Visualising the AR roadmap

    Premier League scraps pay-per-view model following backlash

    Premier League scraps pay-per-view model following backlash

    Shaping audio for broadcast

    Shaping audio for broadcast

    Trending Tags

    • Videos
      Ramadan Snippets with Heba Korayem – Part 2

      Ramadan Snippets with Heba Korayem – Part 2

      Ramadan Snippets with Heba Korayem – 1

      Ramadan Snippets with Heba Korayem – 1

      ASBU BroadcastPro ME Summit & Awards 2020

      ASBU BroadcastPro ME Summit & Awards 2020

      Y&C’s presents Back To The Books

      JTBC Studios presents Korean drama ‘The Good Detective’

      JTBC Studios presents Korean drama ‘The Good Detective’

      JTBC Studios Presents the Korean Drama ‘Graceful Friends’

      JTBC Studios Presents the Korean Drama ‘Graceful Friends’

      FormatEast Presents the Korean Entertainment ‘Lotto Singer’

      FormatEast Presents the Korean Entertainment ‘Lotto Singer’

      SBS Contents Hub Presents the Korean Drama ‘Penthouse S1 : War in Life’

      SBS Contents Hub Presents the Korean Drama ‘Penthouse S1 : War in Life’

      MBC Presents the Korean Drama ‘KAIROS’

      MBC Presents the Korean Drama ‘KAIROS’

    • Opinion
      Celebrating growth with BroadcastPro ME’s tenth anniversary

      Gearing up for a new normal in sports and broadcasting

      New normal inspires fresh storylines and alternative filming strategies

      The BroadcastPro awards and conferences : Taking it one step at a time

      AVOD: The best model for OTT success?

      AVOD: The best model for OTT success?

      Mobile LTE is key to simple and reliable live video contribution

      Mobile LTE is key to simple and reliable live video contribution

      How entertainment networks are fighting the pandemic

      How entertainment networks are fighting the pandemic

      New normal inspires fresh storylines and alternative filming strategies

      New normal inspires fresh storylines and alternative filming strategies

      Reviewing video content in the wake of Covid-19

      Reviewing video content in the wake of Covid-19

      Made in the UAE – with pride

      Made in the UAE – with pride

      Failing to prepare: Preparing to fail. Again?

      Failing to prepare: Preparing to fail. Again?

      Celebrating growth with BroadcastPro ME’s tenth anniversary

      Celebrating growth with BroadcastPro ME’s tenth anniversary

    • Interviews
      • All
      • Lounge
      In conversation with Abe Shady Aboul Naga, GM, Viu ME, PCCW Media Company

      In conversation with Abe Shady Aboul Naga, GM, Viu ME, PCCW Media Company

      Kaveh Farnam’s reel story

      Kaveh Farnam’s reel story

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part Two: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Will Covid-19 drive broadcasters into adopting IP?

      Will Covid-19 drive broadcasters into adopting IP?

      Vox Pop: The Road To IP

      Vox Pop: The Road To IP

      Let’s Tok Business: How TikTok is navigating the Middle East market

      Let’s Tok Business: How TikTok is navigating the Middle East market

      COVID-19: Its impact on the media world – Part II

      COVID-19: Its impact on the media world – Part II

      COVID-19: Its impact on the media world – Part I

      COVID-19: Its impact on the media world – Part I

      OSN: Back with a Bang

      OSN: Back with a Bang

    • Products
    • Magazine Archive
    • Events
      • Upcoming Events
      • News from Events

      BroadcastAsia 2021

      Cabsat 2021

      Cabsat 2021

      Future of Sports Broadcasting Summit 2021

      Future of Sports Broadcasting Summit 2021

      ASBU BroadcastPro ME Summit & Awards 2020

      ASBU BroadcastPro ME Summit & Awards 2020

      Virtual OTT + Anti-Piracy Conference 2020

      Virtual OTT + Anti-Piracy Conference 2020

    • LIVE
    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      New film commission to promote KSA’s AlUla county as filming destination

      New film commission to promote KSA’s AlUla county as filming destination

      Synergy releases official promo of ‘El Ekhteyar-2’

      Synergy releases official promo of ‘El Ekhteyar-2’

      Bollywood actor Shreyas Talpade launches OTT platform for theatre

      Bollywood actor Shreyas Talpade launches OTT platform for theatre

      Orbit GX46 terminal receives approval for Inmarsat Global Xpress

      Orbit GX46 terminal receives approval for Inmarsat Global Xpress

      Omantel launches 5G international roaming

      Omantel launches 5G international roaming

      EditShare appoints Said Bacho as VP of EMEA sales

      EditShare appoints Said Bacho as VP of EMEA sales

      Akhbar Al Aan refreshes logo and announces new tagline

      Akhbar Al Aan refreshes logo and announces new tagline

      NMK Electronics signs agreement with BrightSign

      NMK Electronics signs agreement with BrightSign

      OneWeb and AST partner to improve connectivity at sea

      OneWeb and AST partner to improve connectivity at sea

      Dynamic Advanced Training opens aviation-themed filming facility in UAE

      Dynamic Advanced Training opens aviation-themed filming facility in UAE

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • TV/Radio Deals
      • REVIEWS
      • New Media
      From Adversity to Prosperity – CEO Panel

      From Adversity to Prosperity – CEO Panel

      Back to the future – Tech Panel

      Back to the future – Tech Panel

      What to expect in 2021 for broadcast industry! The experts speak

      What to expect in 2021 for broadcast industry! The experts speak

      Piracy – Unravelling the maze

      Piracy – Unravelling the maze

      Strategies to win the OTT race

      Strategies to win the OTT race

      The OTT journey – Learning from the experts

      The OTT journey – Learning from the experts

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part Two: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Premier League scraps pay-per-view model following backlash

      Premier League scraps pay-per-view model following backlash

      Shaping audio for broadcast

      Shaping audio for broadcast

      Trending Tags

      • Videos
        Ramadan Snippets with Heba Korayem – Part 2

        Ramadan Snippets with Heba Korayem – Part 2

        Ramadan Snippets with Heba Korayem – 1

        Ramadan Snippets with Heba Korayem – 1

        ASBU BroadcastPro ME Summit & Awards 2020

        ASBU BroadcastPro ME Summit & Awards 2020

        Y&C’s presents Back To The Books

        JTBC Studios presents Korean drama ‘The Good Detective’

        JTBC Studios presents Korean drama ‘The Good Detective’

        JTBC Studios Presents the Korean Drama ‘Graceful Friends’

        JTBC Studios Presents the Korean Drama ‘Graceful Friends’

        FormatEast Presents the Korean Entertainment ‘Lotto Singer’

        FormatEast Presents the Korean Entertainment ‘Lotto Singer’

        SBS Contents Hub Presents the Korean Drama ‘Penthouse S1 : War in Life’

        SBS Contents Hub Presents the Korean Drama ‘Penthouse S1 : War in Life’

        MBC Presents the Korean Drama ‘KAIROS’

        MBC Presents the Korean Drama ‘KAIROS’

      • Opinion
        Celebrating growth with BroadcastPro ME’s tenth anniversary

        Gearing up for a new normal in sports and broadcasting

        New normal inspires fresh storylines and alternative filming strategies

        The BroadcastPro awards and conferences : Taking it one step at a time

        AVOD: The best model for OTT success?

        AVOD: The best model for OTT success?

        Mobile LTE is key to simple and reliable live video contribution

        Mobile LTE is key to simple and reliable live video contribution

        How entertainment networks are fighting the pandemic

        How entertainment networks are fighting the pandemic

        New normal inspires fresh storylines and alternative filming strategies

        New normal inspires fresh storylines and alternative filming strategies

        Reviewing video content in the wake of Covid-19

        Reviewing video content in the wake of Covid-19

        Made in the UAE – with pride

        Made in the UAE – with pride

        Failing to prepare: Preparing to fail. Again?

        Failing to prepare: Preparing to fail. Again?

        Celebrating growth with BroadcastPro ME’s tenth anniversary

        Celebrating growth with BroadcastPro ME’s tenth anniversary

      • Interviews
        • All
        • Lounge
        In conversation with Abe Shady Aboul Naga, GM, Viu ME, PCCW Media Company

        In conversation with Abe Shady Aboul Naga, GM, Viu ME, PCCW Media Company

        Kaveh Farnam’s reel story

        Kaveh Farnam’s reel story

        Vox Pop Part One: Visualising the AR roadmap

        Vox Pop Part Two: Visualising the AR roadmap

        Vox Pop Part One: Visualising the AR roadmap

        Vox Pop Part One: Visualising the AR roadmap

        Will Covid-19 drive broadcasters into adopting IP?

        Will Covid-19 drive broadcasters into adopting IP?

        Vox Pop: The Road To IP

        Vox Pop: The Road To IP

        Let’s Tok Business: How TikTok is navigating the Middle East market

        Let’s Tok Business: How TikTok is navigating the Middle East market

        COVID-19: Its impact on the media world – Part II

        COVID-19: Its impact on the media world – Part II

        COVID-19: Its impact on the media world – Part I

        COVID-19: Its impact on the media world – Part I

        OSN: Back with a Bang

        OSN: Back with a Bang

      • Products
      • Magazine Archive
      • Events
        • Upcoming Events
        • News from Events

        BroadcastAsia 2021

        Cabsat 2021

        Cabsat 2021

        Future of Sports Broadcasting Summit 2021

        Future of Sports Broadcasting Summit 2021

        ASBU BroadcastPro ME Summit & Awards 2020

        ASBU BroadcastPro ME Summit & Awards 2020

        Virtual OTT + Anti-Piracy Conference 2020

        Virtual OTT + Anti-Piracy Conference 2020

      • LIVE
      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home Opinion

      Reviewing video content in the wake of Covid-19

      Guest Columnist by Guest Columnist
      September 25, 2020
      in Opinion
      Reviewing video content in the wake of Covid-19
      ShareTweetPostEmail

      Creating interactive content helps increase viewing times and even further data capture, while helping to influence how the rest of the consumer's viewing experience will unfold, says Ian Sharpe, CEO of Promethean TV.

      Ian Sharpe is CEO of Promethean TV

      The impact of the coronavirus has seen many TV networks brace themselves for a significant drop in advertising for the remainder of 2020 as brands reduce marketing budgets due to global lockdown measures.
      These challenges have been alleviated by opportunities created from an increase in subscriptions to streaming and OTT services. A recent report from Nielsen stated that staying in our homes can lead to almost a 61% increase in the amount of content streamed via TV.

      This probably serves as the perfect time to step back and evaluate the market because ultimately, broadcasters have to start drawing up long-term plans to navigate the ‘new normal’ left in the wake of the crisis.

      Audience viewing habits

      Audience viewing habits have changed significantly long before the Covid-19 outbreak. Research firm eMarketer predicted that the number of cord cutters in the US would increase to one-fifth of households by 2021, and one fourth by the end of 2022. A recent report from Comcast said the average household is watching TV at least eight hours more per week. In early March 2020, audiences watched 57 hours of content per week, but this is now up to 66 hours a week and only continuing to grow. Interest in movies has also peaked, with the viewing of drama programmes increasing by 30%, followed by comedies at 18%, demonstrating consumers are looking for escapism wherever they can get it.
      These changes open up great possibilities to attract a captive audience if broadcasters review their video content and maximise the available opportunities to boost engagement with consumers.

      Emerging digital channels

      Today, more than three-quarters of internet users have increased their smartphone usage in recent weeks compared to their pre-lockdown behaviours. A coronavirus study from Global Web Index also reported that 34% of internet users are spending more time using smart TVs and streaming devices such as Apple TV or Amazon Fire Sticks.
      Looking ahead, we can expect the popularity of digital channels to continue increasing. As a result, broadcasters need to ensure their video content has the flexibility and agility needed to attract viewers and reduce churn.

      Rise of the individual

      People want a more personalised service and these expectations have become more prevalent with viewers hunkering down with video content at home. Broadcasters need to take the initiative to gain an understanding of their individual viewers – there has never been a better time to harvest audience data than now. By analysing how long viewers watch for, the devices they use, where they choose to watch and what they watch next, broadcasters can draw a picture of individual viewing behaviours and preferences to unlock better experiences in the long term.

      Making the most of data

      Broadcasters can use data to review video content in the wake of coronavirus and ensure they are sharing relevant content with the right person, at the right time and on the right platform. There are several tools to help businesses process this data to help better understand consumer behaviour at an individual level and get more value from their video content. Machine learning tools, for instance, can be trained to find patterns from historical data, predicting what content the consumer wants to consume next to help boost audience engagement in just a fraction of the time.

      Once data has been gathered, broadcasters can create interactive content better aligned with the individual’s interests and viewing habits. Instead of a passive user experience, this type of content requires the person watching to take action, such as answer a question, vote in a poll or even make a purchase. Creating interactive content helps increase viewing times and even further data capture, while helping to influence how the rest of the consumer’s viewing experience will unfold. Refining video content while consumers crave connections will help boost overall engagement and retention. A recent study reported that interactive content leads to an 87% increase in engagement, as the tailored messages are speaking one to one rather than one to many.
      Finally, video must no longer be a one-way flow of information. Audiences should be able to engage with the broadcaster’s content and make watching active – it’s all about personalisation and interactive experiences.

      Tags: featuredpostopinionCovid-19Promethean TVIan Sharpe

      Related Posts

      Celebrating growth with BroadcastPro ME’s tenth anniversary

      Gearing up for a new normal in sports and broadcasting

      April 8, 2021
      Spike Lee elected as President of the Jury for Cannes 2021

      Spike Lee elected as President of the Jury for Cannes 2021

      March 17, 2021
      MENA sees accelerated shift towards digital entertainment: PwC

      MENA sees accelerated shift towards digital entertainment: PwC

      March 10, 2021
      Space economy valued at $385bn in 2020: Euroconsult

      Space economy valued at $385bn in 2020: Euroconsult

      January 5, 2021
      FSS companies report average 4% year-over-year decline in revenue: Euroconsult

      FSS companies report average 4% year-over-year decline in revenue: Euroconsult

      November 19, 2020
      How entertainment networks are fighting the pandemic

      How entertainment networks are fighting the pandemic

      October 18, 2020

      Related News

      Spike Lee elected as President of the Jury for Cannes 2021

      Spike Lee elected as President of the Jury for Cannes 2021

      March 17, 2021
      MENA sees accelerated shift towards digital entertainment: PwC

      MENA sees accelerated shift towards digital entertainment: PwC

      March 10, 2021
      Space economy valued at $385bn in 2020: Euroconsult

      Space economy valued at $385bn in 2020: Euroconsult

      January 5, 2021
      FSS companies report average 4% year-over-year decline in revenue: Euroconsult

      FSS companies report average 4% year-over-year decline in revenue: Euroconsult

      November 19, 2020
      More Related News

      Popular Stories

      • Pharaoh’s Golden Parade to broadcast on 400+ TV channels globally

        Pharaoh’s Golden Parade to broadcast on 400+ TV channels globally

        3693 shares
        Share 1477 Tweet 923
      • SES and Luxembourg expand reach of SATMED telemedicine project

        1706 shares
        Share 682 Tweet 427
      • Dubai TV and Sama Dubai announce Ramadan line-up

        1159 shares
        Share 464 Tweet 290
      • Art Format Lab inks deal with Nahdet Misr to co-produce Arabic content

        880 shares
        Share 352 Tweet 220
      • MultiChoice Ghana launches WildEarth Channel on DStv

        874 shares
        Share 350 Tweet 219

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
      • Events
      • LIVE

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      ×