The ASBU BroadcastPro Summit and Awards highlighted the dramatic shift in market trends, brought about by the onset of COVID-19 and its impact on the entertainment industry.
It is with great joy that we announce the successful conclusion of the 10th edition of the ASBU BroadcastPro Summit and Awards. We watched with trepidation as the guidelines and social distancing rules changed continuously in parallel with the rising Covid-19 cases, but with strict adherence to the measures set forth by the government, we were able to run the conference during the day and the gala awards in the evening without incident.
Besides the fact that industry professionals were eager to hear how media houses fared in the wake of the pandemic and subsequent lockdown, the opportunity to mingle once again was priceless. We were equally happy to be told that BroadcastPro was the first to have hosted a physical event for the industry since January 2020 across the world.
While the pandemic has made us more receptive to virtual opportunities, the physical platform and face-to-face interactions simply cannot be replaced. We felt this was especially true for the awards, where we wanted winners to be able to come up on stage to receive their awards. The BroadcastPro Awards are coveted in this region; we host them with great pride and integrity and like to give our award-winners the full honour that is due to them. Therefore, the event in February was indeed a great accomplishment.
Having said that, virtual conferences have the distinct advantage of being able to rope in international speakers as well. Having successfully conducted an OTT conference late last year, BroadcastPro is pleased to announce The Future of Sports Broadcasting in MENA on March 23 and 24, 2021. We are looking to bring together a cross-section of speakers including regional and international sports bodies, broadcasters and solution providers to discuss some of the new trends in this sector, the challenges posed by the pandemic and how they are being addressed, how rights models are being revisited in light of streaming platforms, how broadcasters aim to retain their position as must-have partners when clubs are considering D2C, and so on.
Please do register here to attend the virtual conference.