The new video solution offers possibilities for sports organisations to aggregate their content, create new revenue streams and engage their audience.
Accedo has launched Accedo Play – Sports, a new sports video solution that enables sports organisations to launch, manage and monetise a service that delivers both a world-class video-centric experience, as well as a premium and tailored fan experience.
With Accedo Play – Sports, rights-holders, federations, and clubs can quickly deliver a video-centric hub for their brand to augment and enhance any existing video and social media strategies. As well as creating an engaging digital space for fans. It opens up the opportunity to monetise across core revenue streams, such as ticketing, merchandising, sponsorship, as well as direct video revenue streams.
Speaking about the new launch, Michael Lantz, CEO of Accedo, said: “Many sports organisations are already producing video content to distribute through Youtube, and other social channels. We believe that revenue potential and fan engagement will be significantly improved by a branded experience powered by Accedo Play – Sports. The new solution offers great possibilities for sports organisations to aggregate their content, create new revenue streams and engage their audience – from the casual viewer to the diehard fan.”
Accedo Play – Sports supports a wide range of editorial content, from highlight reels to full live matches, across multiple device platforms and including distribution to social channels. Rightsholders, federations, and clubs benefit from a data-driven approach that delivers key insights into fan behaviour and content preferences. It ensures that sports organisations can deliver a high-quality user experience and scale as audiences grow.
As services mature, the Accedo Play – Sports solution will enable additional advanced features to support the growth. This includes ‘next generation’ content formats such as augmented reality, game statistics and sponsor activations which can bring a new level of interaction to content.
