The Virtual Lounge will be showcased at the NAB Show 2023.
Ateme has launched its Virtual Lounge solution, a digital space that brings together traditional television and gaming. It will enable viewers of live events to interact with each other in a gaming-inspired environment.
The low-latency OTT allows users to view the same event from different angles, provides social interactions between viewers of live events and offers new ad placement opportunities.
Thus, the solution brings OTT streams into a gaming environment, facilitating social interactions between viewers of live events even when they are very distant from each other. By projecting themselves into a common virtual space, audiences can design their own video-consumption experiences.
The solution enables D2C streaming providers and sports leagues to increase their monetisation with new ad-placement opportunities.
Mickaël Raulet, CTO of Ateme, said: “Video consumption is evolving, with gaming and social interactions increasingly taking place in both virtual and physical spaces. Moreover, with intense competition in the OTT streaming market, the industry must adapt to stay ahead. Our Virtual Lounge solution provides our customers with a competitive advantage: it incorporates all the features of a virtual environment – gaming, social media, and more – that are sure to appeal to younger audiences. We also enable more efficient streaming through head-end optimisation and robust player application interaction.”
Ateme’s Virtual solution will be on display at NAB Show 2023, which will take place from April 16 to 19.
Stand W1517
