With Media Production in the Cloud, teams will be able to leverage their existing MediaCentral workflows, along with integrated Avid NEXIS cloud storage and Avid’s MediaCentral | Stream IP ingest solution – all from the cloud.
Avid has announced its new MediaCentral subscription solution, Avid Media Production in the Cloud, enabling distributed broadcast and digital production teams to collaborate on their workflows from anywhere.
Based on the Avid production tools and platforms, Avid Media Production in the cloud delivers the familiar experience of a broadcaster’s high-performance, on-premise workflows so distributed production teams can access assignments, assets and media to quickly deliver breaking news across all platforms, from on-air channels to web and social media.
With Media Production in the cloud, teams can now leverage their existing MediaCentral workflows, along with integrated Avid NEXIS cloud storage and Avid’s MediaCentral | Stream IP ingest solution – all from the cloud. The combination of these tools enables journalists in the field to quickly access, edit and publish content. Teams can use Avid’s MediaCentral | Collaborate and other iOS and browser apps to plan and contribute to stories remotely while tracking all aspects of story production.
MediaCentral’s openness gives editors the flexibility to choose Avid Media Composer or Adobe Premiere Pro to start working immediately on material as it comes in for a fast turnaround of stories that are ready to air and stream across broadcast and digital outlets.
Speaking about the solutions, Raul Alba, Avid’s Director of Solutions Marketing, Media and Cloud, said: “With today’s distributed workforce, broadcasters are increasingly using the cloud as a production platform to quickly produce content around the world. Avid’s Media Production in the cloud workflows can be stood up right alongside organisations’ existing on-premise platforms. Using familiar tools and workflows, broadcasters are finally gaining entry to cloud production without committing to a forklift overhaul or the need for additional training.”
