The iTX Flex cloud-based playout platform offers cloud playout orchestration using microservices, provided as SaaS.
At NAB 2018, Grass Valley will highlight cloud and virtualised playout solutions for broadcasters needs, featuring the brand new iTX Flex, the industrys first true-cloud automated playout platform, the company claims.
With the combination of Grass Valley and SAM content delivery solutions, customers have access to a range of products that will fit the needs of any operation, regardless of size, budget or business need, the release stated.
Headlined by the new iTX Flex, the range of content delivery solutions from the expanded portfolio will be on display at NAB 2018.
The iTX Flex cloud-based playout platform is the new solution that offers cloud playout orchestration using microservices, provided as SaaS. iTX Flex utilises a software playout engine with control and monitoring via an HTML5 browser-based UI.
The iTX Integrated Playout Platform provides software-based playout in SD, HD or UHD with HDR support. The playout engines support IP (SMPTE 2110, 2022-6 & 2022-2) and SDI or a hybrid of both.
The iTX On-Demand specifically addresses the preparation of video on demand (VOD) and catch-up TV assets in a way that reportedly reduces operational costs and the time it takes to get content onto VOD platforms, for both pre-recorded and live content.
Morpheus multi-channel, multi-screen playout automation supports control of hardware devices, including over-the-top (OTT) devices whether the workflow is on-premise, virtualised or being housed at multiple facilities. Morpheus can reportedly control ICE for a fully integrated playout solution.
Today, virtualisation and cloud accessibility are a rapidly growing part of the playout equation. iTX Flex is designed to address this trend and give broadcasters solutions that fit into their workflow while providing them with the flexibility and agility to meet their needs, said Raed Al Tikriti, Vice President of content delivery, Grass Valley. Its easier than ever to lose audience eyes if content isnt getting in front of the right people in the right place at the right time. We offer a wide range of options that make that delivery possible.
Grass Valley is demonstrating its content delivery solutions at NAB in booth SL106.