Hisense will be promoting its full range of TVs and smart home appliances as part of the FIFA World Cup Qatar 2022 sponsorship campaign.
Hisense, the Official Sponsor of FIFA World Cup Qatar 2022, has outlined plans to provide regional football fans with a hyper-realistic stadium-like experience at home during the event, which is taking place from November 21 until December 18.
During the FIFA World Cup Qatar 2022 Final Match Draw, Hisense launched its super-smart 100L9G TriChroma Laser TV – the brand’s latest large screen from the TriChroma Laser TV series.
The event was attended by Ambassador of the Kingdom of Saudi Arabia to Qatar, Prince Mansour bin Khalid bin Abdullah Al Farhan Al Saud, Fatma Samoura, the Secretary-General of FIFA, Bader Al-Darwish, Chairman & Managing Director of Darwish Holding, and Bora Milutinovic, former professional football manager and player, among others.
Bader Al-Darwish said: “This is a new world where technology plays a major role. As the Official Partner of the FIFA World Cup Qatar 2022, Hisense in Qatar is proud to provide high-tech products and solutions to all consumers. The partnership also creates a momentous synergy in the market, expanding the brand’s footfall in the region.”
Jason Ou, President of Hisense Middle East and Africa, added: “Our 100L9G TriChroma Laser TV is cleverly designed to mirror the human visual perception. The image reflected allows for greater viewing comfort, which is less harmful to the eye due to the certified low blue light hardware solution by TUV Rheinland. The latest model is the perfect home entertainment system to watch the matches of the FIFA World Cup 2022, as it offers incredible quality and sound in the comfort of your home. We are excited to bring more events, activations, and product deals to the stakeholders, media, and all consumers across the region.”
The TriChroma technology uses triple laser light for enhanced colour space and brightness, and built-in Dolby Atmos for cinema-level sound, all while saving on energy consumption, making it more environmentally friendly to the planet.
The partnership between Hisense and FIFA brings back the focus on technological innovations and aligns with the global entity of taking the sports event to every home across the globe. Since its first association with FIFA, Hisense, in just four years has been able to significantly expand its business and increase its brand equity by almost 100% in the Middle East.
As part of the FIFA World Cup Qatar 2022 sponsorship campaign, Hisense will be promoting its complete range of TVs and smart home appliances, providing consumers with a full 360-degree home experience.