Visitors will experience new features for the Magnifi platform presented for the first time in Europe, including an automated local language content generator, an intuitive video editor and generative AI-led graphics workflows.
At IBC 2024, Magnifi by VideoVerse, the expert in AI-powered automated video content creation, will unveil innovative tools designed to enhance regionalisation and personalisation for sports, news, and entertainment organisations. Attendees at stand and the IBC AI Tech Zone Pod in Hall 14 (AIP4) will get a first look at new features for the Magnifi platform, including an automated local language content generator, an intuitive video editor, and generative AI-led graphics workflows.
Vinayak Shrivastav, CEO and co-founder, Magnifi, said: “Building on the innovative solutions we showcased last year, we are excited to unveil significant enhancements to the Magnifi platform at IBC2024. These advancements underscore our commitment to reshaping the content landscape and empowering organisations with cutting-edge tools for enhanced storytelling, native regionalisation and audience engagement.”
Magnifi supports global audience engagement by automating content creation in over 80 languages. Instead of simple translation, the platform creates culturally relevant content in local languages, ensuring brands resonate authentically with diverse audiences worldwide.
A key new feature, geogating, allows sports rights holders to distribute content according to geographic rights, ensuring legal compliance and enhancing audience targeting. Additionally, the Advanced Tenant Management system provides robust control and security by assigning specific permissions to users, facilitating efficient collaboration while protecting sensitive content.
Magnifi’s newly introduced Design-Systems-As-A-Service (DSaaS) platform leverages Semantic design systems and generative AI to automate graphics workflows, ensuring brand consistency across digital media assets.
The platform now also features an AI-based studio editor for creating ready-to-publish videos in minutes. This integration with illusto, an online video editing platform, offers features like transitions, a stock media library and multi-language auto subtitles, allowing for precise editing of highlight clips.
Magnifi will also showcase new partnerships, including an Adobe Premiere Pro extension for easy access to Magnifi-indexed assets and a collaboration with Linius Technologies, enabling seamless integration of live and historical archive content for personalized video streams.
Magnifi can also be found elsewhere around IBC2024. In the IBC2024 Content Programme, Meghna Krishna, Magnifi’s Group Chief Revenue Officer, will join speakers from Prime Focus and Imagen from Reuters to discuss AI and machine learning in Media and Entertainment. The three panellists will share insights into market trends and requirements, enabling technologies, consumer behaviours and business models, and share current and potential use cases. The free-to-attend panel takes place on Friday 13 September at 4:00 pm on the Content Everywhere Stage, Hall 14 (14.C12).
In addition, Magnifi will participate in an IBC Accelerator session on Monday 16 September at 10:45 on the Innovation Stage in Hall 3. The AI Media Innovation Labs session features a project challenge proposed by Verizon Business, aiming to create the ability to generate predictive video and audio that is authentic and as close to what happens during a live-action event such as a sports broadcast.
Stand 5.H52
