Planetcast has also recently completed the acquisition of Switch Media, enabling Planetcast to fully integrate Switch Media’s proprietary OTT platform with NexC.
Planetcast Media Services will be showcasing its product portfolio of cloud-first media distribution services and technologies at NAB Show 2024 in Las Vegas, April 13-17. The event will mark the first public demonstration of Planetcast’s revolutionary NexC architecture, designed to revolutionise media distribution in today’s complex landscape.
Attendees flocking to Planetcast’s booth will be treated to an exclusive firsthand glimpse of NexC’s capabilities, witnessing its seamless management of content workloads across processing, post-production, and distribution channels. The NexC architecture promises to alleviate the challenges faced by media companies, empowering them to navigate the intricacies of modern media distribution with ease.
A recent development on Planetcast’s horizon is its acquisition of Switch Media, a move aimed at bolstering NexC’s distribution portfolio with a mature and proven end-to-end OTT platform. This strategic acquisition integrates Switch Media’s proprietary OTT platform seamlessly with NexC, presenting a comprehensive distribution solution for media clients.
Launched in February this year, NexC represents a paradigm shift in content management, distribution, and monetisation services for the media and entertainment industry. Its single-window content supply chain management system simplifies complexities, enabling users to maximise efficiency and revenue streams in today’s dynamic digital landscape.
Sanjay Duda, CEO of Planetcast Media Services, said: “We are excited to be back at the NAB Show, where we will show how our innovative solutions and services deliver real sustained value. A lot has changed in the past 12 months, with an even greater need to reach new audiences and revenue streams. Navigating the complexities of media processing and management will be a major topic in Las Vegas, with media companies keen to explore technologies addressing this challenge. Planetcast’s NexC unified service layer architecture answers this emphatically through its flexible cloud-first approach, enabling customers to maximise efficiency and cost-effectiveness.”
The NexC architecture comprises several key elements, accessible through Planetcast’s unified customer user interface (UI) and dashboard. These elements include Contido content supply chain and management solution, Content Preparation & Localisation Services, CloudX hybrid cloud playout, RECASTER digital delivery, Planetcast OTT, and FAST channel services across multiple regions.
In addition to NexC, Planetcast will present other solutions at NAB Show 2024, including Managed Post Production Services and Playout Disaster Recovery. Managed Post Production Services offer a curated ecosystem of post-production services with advanced automation and AI capabilities, while Playout Disaster Recovery provides cost-effective protection against broadcast service disruptions through a cloud-based solution.
Furthermore, Planetcast will share insights into recent partnerships, including its continuation as the media services partner for Indian Premier League (IPL) rightsholders Star Sports, Viacom18, and Times Internet, reinforcing its position as a leader in media technology solutions.
Stand W4509
