Qvest will be showcasing the market launch of Composable OTT as well as use cases empowered by generative AI.
Qvest is set to unveil its new Composable OTT approach at IBC 2024, introducing a modular blueprint for building OTT platforms. This marks the first time the “Composable Commerce” architecture model, successful in e-commerce, has been applied to the OTT sector in the Media & Entertainment industry. With features like modularity, platform openness and scalability, Qvest aims to transform OTT development. The company’s OTT expertise is supported by its subsidiary, Qvest Engage, formerly TeraVolt GmbH, now fully integrated under the Qvest brand.
The Composable OTT blueprint empowers media companies to create future-ready platforms that are flexible, scalable and innovative. By leveraging best practices from e-commerce and integrating SaaS solutions, microservices and cloud-native technologies, Qvest’s solution enables rapid development and deployment tailored to customer needs. The modular architecture promotes vendor independence and platform openness, ensuring platforms can evolve alongside customer demands, offering enhanced investment security. Qvest Engage’s expertise also contributes to delivering a consistent, engaging user experience with distinctive features.
Tobias Künkel, CEO of Qvest Engage, said: “At Qvest Engage we believe that Composable OTT is the key to building future-ready platforms. With a flexible, modular architecture, broadcasters and TV platforms can innovate faster, scale seamlessly, and create personalized experiences that excite their audiences in a rapidly transforming digital world.”
To drive further the international expansion of Qvest in the OTT sector and harness synergy effects more effectively, the renaming of TeraVolt to Qvest Engage has also created a unified brand identity. Since September 2023, TeraVolt has been part of the Qvest Group, complementing the group’s portfolio with expertise in OTT and audience engagement.
Oliver Koch, CCO of Qvest Engage, added: “With the unified brand identity, we are taking the next logical step in expanding our business activities. Through the international market positioning and Qvest’s global expertise in media-focused services, we will leverage additional synergies to better support customers worldwide. We are very excited to take this next step into the future with our entire team.”
At IBC 2024, Qvest will debut Composable OTT alongside generative AI-powered use cases designed to streamline media workflows and boost content production efficiency. These use cases include automated content localisation, highlight clipping and improved accessibility for people with disabilities. Additionally, Qvest will showcase its TVXRAY product, an interactive live-streaming extension ideal for enhancing sports broadcasts, especially soccer, with real-time features.
Stand 10.C24
