The motion graphics engine will help to provide content creators with real-time viewer engagement tools.
Ross XPression has been integrated with the Sparx Technology Participation platform to provide content creators with real-time viewer engagement tools.
Ross powers video productions for viewers worldwide and delivers a range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.
Speaking about the product, Patrick Twomey, Ross Video’s Director of XPression Product Marketing, said: “The Sparx Technology Participation platform enables viewer interaction and participation from any connected device, which allows content producers to engage viewers in real-time to any platform. The real-time interactive display and results Sparx provides across all platforms, which can range from polling, trivia, predictive gaming, sports wagering and audience data, plug directly into XPression DataLinq for a virtually transparent integration. Any XPression customer, from a local newscast to the largest sports stadium, can engage viewers and display the results from the Sparx tools in real-time”.
Added Al Thorgeirson, CEO, Sparx Technology: “Sparx is proud to be part of the Ross Xpression Marketplace as we collaborate to provide solutions for the next generation of in-venue and multi-screen consumer engagement.”
The Sparx Participation Platform allows television broadcasts, digital streaming services and video producers to engage audiences in real-time voting, polling, gaming and viewer sentiment gathering activities. Integration with Ross Video XPression using DataLinq makes integration to real-time data from Sparx straightforward and improves the impact of live content viewer interaction and powerful multiplatform-branded sponsorship opportunities.