The company's new flagship TV comes with its self-developed NQ8 AI Gen3 processor, capable of performing neural tasks two times faster than its predecessor.
Samsung Gulf Electronics has unveiled its 2024 TV and soundbar lineup at the Unbox & Discover event in Dubai. Showcasing the latest Neo QLED 8K and 4K, OLED TVs, and soundbars, Samsung’s offerings aim to elevate the home entertainment experience for consumers in the Gulf region with advanced AI-driven solutions.
The Unbox & Discover 2024 event underscores Samsung’s commitment to sustainability, smart connectivity, and transformative technology. In the Gulf region, AI remains a strategic focus poised to revolutionise industries and contribute significantly to the economy. Samsung’s AI-powered TVs align with this vision, bringing advanced capabilities to homes across the region and contributing to the growing interest in smart homes.
Nikola Aksentijevic, Director and Head of Visual Display Division, Samsung Gulf Electronics, said: “We are thrilled to introduce our latest lineup of cutting-edge TVs and soundbars to the Gulf region. Our 2024 products showcase Samsung’s unwavering commitment to delivering unparalleled home entertainment experiences through AI-powered innovation and user-centric design. We are confident that consumers in the GCC will appreciate the advanced features and seamless integration that our new lineup offers, elevating their viewing and listening experiences to new heights.”
The flagship of Samsung’s TV lineup, the Neo QLED 8K, features the advanced NQ8 AI Gen3 processor, marking a significant leap in AI TV technology. With a Neural Processing Unit (NPU) delivering twice the speed of its predecessor and an eightfold increase in neural networks, the Neo QLED 8K ensures a better viewing experience with crisp details, regardless of the input source.
The Neo QLED 8K utilises AI-driven picture technology to bring out the finest details with outstanding clarity and naturalness. Features like 8K AI Upscaling Pro and AI Motion Enhancer Pro redefine the big screen experience, setting a new standard in visual immersion.
Furthermore, the Neo QLED 8K delivers precise audio powered by AI sound technology, including Active Voice Amplifier Pro and Object Tracking Sound Pro, enhancing the audio experience and creating a more dynamic viewing experience.
With AI features like AI Auto Game Mode and AI Customisation Mode, the Neo QLED 8K understands and adapts to user needs, ensuring an immersive, personalised, and energy-efficient entertainment experience.
Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K lineup promises a better viewing experience that sets new standards in the premium large-screen category.
In 2024, Samsung is poised to redefine the user experience with its AI screens, offering advanced connectivity and a suite of smart features, apps, and platforms. Powered by the robust Tizen OS, these innovations create a connected, personalised, and secure ecosystem, transforming screens into central hubs for all user needs.
Samsung’s latest TVs seamlessly integrate into users’ digital worlds upon setup. Upon powering on the TV, it instantly recognises and connects to existing networks and devices, with setup notifications sent directly to users’ smartphones. This effortless integration extends to all Samsung and third-party devices at home, eliminating the need for extra hubs and allowing for direct management of everything from lighting to security sensors.
Moreover, Samsung’s 2024 screen lineup takes smartphone integration to new heights. With Smart Mobile Connect, users can activate their smartphone as a universal remote for the TV and connected home appliances simply by bringing it near the TV. Additionally, smartphones can now be used as customisable game controllers with haptic feedback, offering enhanced gameplay experiences.
In addition to connectivity, Samsung’s 2024 Smart TVs offer highly personalised experiences through its apps and platforms. The introduction of widgets turns TV screens into personalised dashboards, allowing users to monitor home status, camera feeds, energy usage, weather updates, and more. Samsung is also launching Samsung Daily+, a unified smart home platform categorising apps into SmartThings, Health, Communication, and Workspace, catering to various user lifestyles and home environments.
Samsung has unveiled an expanded and enhanced range of TVs and sound devices in 2024, offering consumers a broader selection to cater to diverse lifestyles and preferences. This comprehensive lineup underscores Samsung’s commitment to innovation and customer-centricity.
The 2024 Neo QLED 4K lineup integrates cutting-edge innovations from the flagship Neo QLED 8K TVs, enhancing the viewing experience with features powered by the NQ4 AI Gen2 Processor. This advanced chip delivers stunning 4K resolution to almost any content, complemented by Real Depth Enhancer Pro and Quantum Matrix Technology for impeccable contrast, even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for immersive audio, Neo QLED 4K sets a new standard for the ultimate 4K UHD experience. Available in sizes ranging from 55 to 98 inches, it caters to diverse viewing environments.
Samsung introduces the world’s first Glare-Free OLED, eliminating unnecessary reflection while maintaining deep blacks and clear images under any lighting condition. Powered by the formidable NQ4 AI Gen2 Processor, Samsung’s OLED TVs feature Real Depth Enhancer and OLED HDR Pro, elevating picture quality to new heights. With features like Motion Xcelerator 144Hz for smooth motion and quick response rates, Samsung OLED becomes the choice for gaming. Available in three models—S95D, S90D, and S85D—ranging from 42 to 83 inches.
The 2024 lineup also includes the latest Q-Series Soundbar, Q990D, boasting an 11.1.4-channel setup with Wireless Dolby Atmos. The ultra-slim S800D and S700D soundbars deliver better audio quality in sleek, space-saving designs. All Samsung soundbars come with advanced audio technologies like Q-Symphony, seamlessly integrating with Samsung TVs for a masterfully orchestrated sound experience.
Lastly, Samsung unveils the all-new Music Frame, combining premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used standalone or paired with a TV and soundbar, the Music Frame promises an enhanced auditory experience that complements any space.
