The company is showcasing technologies and products for HD, 4K, 8K, High Dynamic Range and IP.
At NAB 2018, Sony is focused on new workflows for new types of customers. The company is showcasing technologies and products for HD, 4K, 8K, High Dynamic Range and IP.
Taking centerstage on the stand is Sonys big-screen bezel-less Crystal LED display system, delivering 8K x 4K visual images.
A combination of changing consumer viewing habits, unexampled industry consolidation and new business models has created a sea change in the media industry, according to Katsunori Yamanouchi, president of Sonys Professional Solutions Americas group.
Media customers need to deliver content anytime to any platform, in a range of different formats, and in high quality, Yamanouchi said. Often they need to do all this with fewer resources. Sony is continually adapting to meet our customers changing needs, helping them develop practical workflows to help them meet their technical and financial goals.
Sonys Media Solutions Division formed in December combines many of Sonys technology resources designed to drive efficiencies at every stage of the media production lifecycle — from content acquisition to distribution to archive. Sony is expanding its professional solutions offerings, enhancing and developing options for real-time and non-real-time production such as XDCAM air, Media Backbone Hive, Media Backbone NavigatorX, Memnon digitization and the Ci cloud platform. Ven.ue strengthens OTT and cloud-based content distribution and management capabilities. Sony acquired Crispin Corporation in April in 2017, adding master control automation and asset management.
At NAB 2018, Sony is highlighting cameras and camcorders, with 4K and support for High Dynamic Range (HDR) available at every level.
Sony is expanding its XDCAM line of professional camcorders with its new flagship handheld PXW-Z280 and a 4K compact camcorder PXW-Z190.
Sony is expanding its Large Format Sensor category with the new XDCAM handheld camcorder FS5 II. Complete with 4K HDR and 120fps performance and RAW capabilities, the new Super 35 mm camcorder combines image quality with an ergonomic modular frame.
Sonys IP Live production solution offers an alternative to the separate infrastructures of SDI for live production and IP for file-based production; creating a single, unified IP network. It lowers equipment costs and lays out a logical upgrade path to 4K, HFR, 8K and beyond.
Sony is building SMPTE ST 2110 into its legacy and new products, making it among the first manufacturers to bring its entire portfolio of IP products into ST 2110 compliance.
Sony is expanding its IP Live Production system with a new camera control unit, the HDCU-3100. The 1.5U size of the compact fibre camera control unit brings IP capabilities to Sonys system cameras, from the flagship 4K HDC-4300 with BPU-4000 series, including the new BPU-4500A, through to the HDC-2000 series and HSC fiber system cameras. Combined with a new HKCU-SFP30 option board, the HDCU-3100 is able to support SMPTE ST 2110 Professional Media over a managed IP Network suite of standards. The essential functionalities required for live production including tally, intercom and return video can all be provided through IP. Support for NMOS IS-04/05 is in future scope.
Sonys new live production switcher, the XVS-9000, is designed to address the demands of advanced 4K and HD productions in the rise of High Dynamic Range (HDR) content.
Sony is unveiling the newest generation of its Optical Disc Archive System and announcing new agreements with partner companies. Qualstar Corporation entered into a Product Development Agreement with Sony to develop an Enterprise Class Optical Disc Library, and
Mitsubishi Chemical Media Co., Ltd. has signed a License Agreement with Sony to produce Optical Disc Archive cartridges.
Responding to voice of customers who are heading to 4K and High Dynamic Range (HDR) production, Sony has released firmware updates for BVM-X300 master monitor and PVM-X550 picture monitor.
Sony is helping customers extend the life of their current Sony technologies by introducing new upgrades, enabling new features and performance. These include the Venice full-frame motion picture camera, UHC-8300 Sonys first 8K camera, PXW-Z450 the 4K production camcorder and HXC-FB80 which is the entry into 4K- and HDR-ready studio and live production based on a 3G-SDI platform with 1080/59.94p capabilities.