Sony has launched the new XAVC recording format that will be at the heart of its new 4K products. Sonys XAVC provides a dedicated 4K format that will encourage the adoption of 4K beyond feature films, in genres such as TV dramas, entertainment shows, documentaries and commercials. The new XAVC format underlines Sonys commitment to […]
Sony has launched the new XAVC recording format that will be at the heart of its new 4K products. Sonys XAVC provides a dedicated 4K format that will encourage the adoption of 4K beyond feature films, in genres such as TV dramas, entertainment shows, documentaries and commercials.
The new XAVC format underlines Sonys commitment to bringing high quality content to the consumer market, said Awad Mousa, Head of Product Marketing Content Creation, Sony Professional Solutions MEA FZ LLC.
The quality of HDTV programme originated in 4K is simply stunning and will allow both broadcaster and production communities to build right now a future proof catalogue of high-end content.
As well as the widespread applications for the professional HDTV market, Sony has developed the XAVC format to enable the expansion of 4K content into the consumer market. XAVC has been designed to provide a future proof codec that can meet the shifting requirements of the fast developing 4K content production and HD120P high frame rate shooting.
Sonys XAVC format employs MPEG-4 AVC/H.264 level 5.2, the highest picture resolution and frame rate video compression codec based on the industry standards. XAVC enables a very wide range of operational possibilities for content production, notably: From Proxy to 4K pixel resolutions, intra frame and long GOP schemes, and 1080 50P/60P infrastructure capability.
Built with the principles of workflow efficiency, evolution and optimised image quality at its heart, Sonys XAVC can support the following content formats including 4K (4096 x 2160 and 3840 x 2160), HD and proxy resolution; MPEG-4 AVC/H.264 video compression; 12, 10 and 8 bit colour depth; Up to 60fps; MXF wrapping format can be used and 4:4:4, 4:2:2, 4:2:0 colour sampling.
XAVC has been developed as an open format, providing a license programme for other manufacturers in the broadcast and production industry to develop their own high frame rate products. Manufacturers include Adobe, Avid, Final Cut Pro, Grass Valley, Quantel, Rovi, Assimilate, Codex, Colorfront, FilmLight, MTI Film, YoYotta and Matrox.
