VO will demonstrate innovations for reducing complexity, augmenting human expertise with AI, and ensuring superior streaming experiences.
Viaccess-Orca (VO), a global provider of OTT and TV platforms, content protection, and advanced data solutions, has unveiled plans to showcase the transformative power of human-centric technology at the 2024 NAB Show. With a focus on simplifying service operations and optimising viewing experiences, VO’s innovative data-centric and AI-driven solutions are set to redefine the future of video delivery and monetisation.
Alain Nochimowski, Chief Technology Officer at VO, said: “At the 2024 NAB Show, we’ll demonstrate how our blend of human ingenuity and AI is reshaping video delivery and monetization. We look forward to showing operators and service providers our latest innovations that simplify operations, drive new revenue streams, and optimize viewing experiences.”
At the forefront of VO’s showcase is the introduction of Multi-X, a cross-platform solution designed to streamline operational complexities and enhance user engagement. By offering a unified management platform catering to diverse business requirements, Multi-X empowers service providers to deliver personalised TV experiences tailored to each group’s unique user base, whether multi-regional, multi-brand, or multi-enterprise.
Additionally, VO will unveil its state-of-the-art TV platform, an end-to-end solution driven by data analytics and AI. From service delivery and content protection to multi-DRM, customisable TV apps, and AI-based targeted advertising, VO’s comprehensive offering ensures better viewing experiences while enabling operators to explore new revenue opportunities.
Moreover, VO is harnessing the power of AI, machine learning (ML), and MLOps across its product suite, including Secure Video Player, Targeted TV Advertising, and Anti-Piracy Services, to help service providers navigate the evolving TV landscape effectively.
Among VO’s highlighted offerings is the Audience Segmentation Service (VO Segmenter), recognised as a finalist for the prestigious IABM BaM Awards. This service empowers video service providers to segment viewers based on various criteria, driving revenue growth through targeted content delivery.
Furthermore, VO will showcase its integration with large language models (LLMs) on Microsoft Azure, enhancing personalised content discovery, recommendations, and protection for viewers.
To address quality of experience (QoE) concerns, VO’s QoX suite offers state-of-the-art monitoring capabilities, failure prediction, and device monitoring as a service (SaaS), enabling operators to enhance subscriber satisfaction, reduce churn, and drive revenue growth.
During the NAB Show’s Broadcast Engineering and IT Conference (BEITC), Alain Nochimowski will share insights on the potential of Generative AI for personalising video content in a session scheduled for Monday, April 15, at 11:50 a.m. at the Las Vegas Convention Center.
Stand W3710
