OTT solutions provider Visual Unity will unveil the latest versions of its vuMedia multiscreen platform and vuEasy online video platform at IBC 2014. One of the most important changes will be the introduction of a raft of new languages to vuEasy’s administrator user interface, including Chinese, Arabic, Spanish and Russian. This significant upgrade broadens vuEasy’s […]
One of the most important changes will be the introduction of a raft of new languages to vuEasy’s administrator user interface, including Chinese, Arabic, Spanish and Russian. This significant upgrade broadens vuEasy’s international appeal and reinforces Visual Unity’s plans to expand sales into new geographic territories.
“Having recently secured an investment of 7.2 million US$ (5.2 million Euros) from 3TS Capital Partners, we are now able to support the growth of an international customer base for both vuMedia and vuEasy,” said Tomas Petru, CEO, Visual Unity.
“Our goal is to be the leading provider of OTT and multiscreen solutions and 3TS’s investment is already helping us to achieve this ambition by enabling us focus on product development and reach previously untapped markets.”
Visual Unitys flagship vuMedia is an end-to-end OTT platform that allows broadcasters and content owners to control how their brand and assets are managed, delivered and monetised in the multiscreen environment. Scalable and flexible, vuMedia delivers a cutting-edge live viewing experience on the web or any mobile or connected device. vuMedia also enables comprehensive video on demand services, social network integration and secures the distribution of content all of which can be deployed into existing workflows and business processes.
In recent months, Visual Unity has upgraded vuMedia so that it now features an improved modular architecture and enhanced API integration for faster OTT integration into existing infrastructures. There is also support for Live Time-Shifting so that subscribers can rewind while watching live broadcasts. This user experience is enhanced with the inclusion of a Timeline Thumbnail Preview (vuMedia TTP), which makes it faster and easier for consumers to navigate within streamed content.
vuMedia is now fully integrated with Visual Unitys vuEasy Cloud-based service that allows Enterprise and Media companies to manage and monetize their audio, video and image libraries. vuEasy supports live streaming of up to 4K video and allows graphics and other audio and visual material to be associated with video or audio files, for brand promotion or to generate advertising revenue. Quick and easy to use, vuEasy alleviates the need for businesses to build an expensive, in-house and resource-intensive media library, by allowing them to publish their content online.
At IBC 2014, Visual Unity will show a new, white label version of vuEasy that gives partners the opportunity to sell the product under their own brand by changing the colours and logos on the user interface. Also new is Multi-level account administration, which allows Visual Unity customers to collaborate on OTT projects, share resources or limit access to specific parts of vuEasy to dedicated groups. It also allows vuEasy to support different re-seller and seller models and relationships.
Alongside support of live streams that can easily be added into an OTT trough, vuEasy also allows customers to record their own live events, include them in their content management systems and automatically published them on VoD portals.
Since first launching its vuMedia platform, Visual Unity has supported video delivery to iOS and Android devices. At IBC 2014, the comany will show a new, native application for iOS devices that enables delivery of VoDs that are DRM protected. This upgrade, which supports Widevine DRM in iOS applications, will give end users and even better experience.