ZOO to introduce cloud-based dubbing platform to Europe

ZOO Digital will launch its cloud-based dubbing platform to a European audience at IBC 2017. 

Dubbed audio is essential to extend the global reach of entertainment content and to fulfill consumer expectations in certain territories. However, until now the dubbing process has been prone to error, offered content owners little visibility of the workflow and engaged a limited pool of voice talent. Lines of audio missed during recording sessions often lead to delays and additional costs, and hearing the same voice artists appear repeatedly in their content is an ongoing frustration for clients. The ZOOdubs platform addresses these issues.

For the first time, ZOOdubs encapsulates and supports the entire dubbing process, acting as an online dubbing studio – from script localisation and adaptation to casting, auditioning, recording and editing. The software platform centralises control, reduces errors and makes it simpler to manage the end-to-end dubbing workflow.

With ZOOdubs, content owners now have greater visibility of the dubbing process. They are able to track project progress, review scripts and join in live dubbing sessions online from anywhere in the world. Further, collaboration between dubbing directors and voice artists on the direction of dubbing sessions can all take place in real time, live in the cloud.

Stringent cloud-based security protocols ensure that all video, audio and dubbing reference materials are stored securely yet are conveniently accessible to authorised collaborators. 

Gordon Doran, President at ZOO Digital, explained: “ZOOdubs delivers a huge step forward for dubbing services. It addresses head on the key challenges faced by content owners, and aims to shake up an industry which has been crying out for a service provider to do dubbing differently.

“With ZOOdubs, the process is no longer a black hole but now an end-to-end workflow with complete visibility every step of the way.”