Headquartered in the UAE, Seven Production is a Dubai-born production and broadcasting house at the forefront of many of the MENA region’s largest and most prestigious events.
Since its inception in 2007, the company has grown from strength to strength, expanding operations to Abu Dhabi, Riyadh, Jeddah, Lebanon, and even exporting its unique skill set to the UK and Finland in the European Market.
As part of the project, Fujifilm MEA will deliver a total of 32 industry-leading lens systems, drawing from nearly a century of experience in image-making. For wide angle shots, the UA14x4.5BERD-S10B was selected, offering a wide focal length of 4.5MM despite its compact body which measures just 238 MM. The UA24x7.8BERD-S10 complements the setup with an impressive 24x zoom ratio, covering from a wide focal length of 7.8MM to 187MM, doubling with the built-in 2x extender and providing versatility. Telephoto duties are carried out by the UA46x9.5BERD-S10, achieving a high magnification of 46x whilst also boasting a class-leading 9.5MM wide angle. All lenses will feature FUJINON’s upgraded S10 drive unit, offering improved focus and zoom capabilities, with unique features such as Breathing Compensation Technology (BCT) as standard.
Rounding out the setup, the newly-launched FUJINON UA125x8BESM UHD field lens takes centre stage along with the industry stalwart UA107x8.4BESM, with the former featuring the world’s highest zoom ratio of 125x, industry leading image stabilisation that accurately detects image blurs caused by wind or shaking, and an innovative phase-dection autofocus sensor with a response time of just 0.45 seconds.
When asked about the value that the newly purchased FUJINON lenses would add to Seven Production’s mission, Tony Jabbour (Director of Engineering & Operations) stated: “To meet our ambitious growth strategy and unwavering pledge to deliver the best for our clients, we naturally selected Fujifilm as our partner on this project.”
FUJINON Broadcast lenses have supported image creation throughout the world with unique technologies that demonstrate highly accurate design, manufacturing and assembly expertise. By leveraging these capabilities, all FUJINON broadcast lenses are deliberately designed to not just meet, but exceed the complex requirements of today’s broadcast production professionals.