OTT revenues to rise by 90% in APAC: Digital TV Research
Revenues for both AVOD and SVOD in APAC will double between 2020 and 2026 to $22bn and $28bn respectively.
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Revenues for both AVOD and SVOD in APAC will double between 2020 and 2026 to $22bn and $28bn respectively.
According to the report by Digital TV Research, India will add 21m and together with China, will have nearly 500m subscribers.
Disney+ will only have more subscribers than Netflix in one country, namely India, according to analyst Digital TV Research.
SVOD revenues will exceed $1bn in 16 countries by 2025, which is double from eight countries in 2019.
From the $16bn additional OTT revenues in 2019, SVOD contributed $12bn.
By 2025, 291m SVOD subscriptions will come directly to SVOD platforms via mobile apps.
The top 50 operators accounted for 46% of the world’s pay-TV subscribers by the end of 2019.
The decline comes despite the number of global pay-TV subscribers rising by 35m between 2019 and 2025.
China and India together will account for 80% of the region’s 676m pay-TV subscribers by 2025.
This, according to the latest report, will be $2.1bn more or triple the total revenue in 2019.
The revenue derived from SVOD in the African market is expected to increase by six times the current value by 2025, according to Digital TV Research.
African pay-TV subscriber numbers are set to climb by 54% between 2019 and 2025 to 47.26m, according to Digital TV Research.
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