A glimpse of Saudi and UAE TV audience measurement developments at CABSAT 2022
Audience data for around 5m UAE-based TV viewers updated daily on index.mena.tv platform while KSA gears up for audience date with Nielson.
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Audience data for around 5m UAE-based TV viewers updated daily on index.mena.tv platform while KSA gears up for audience date with Nielson.
The report predicts further growth in 2021 as TV viewers continue to migrate towards internet-based video platforms and away from traditional broadcast and pay TV services.
