MBC Media Solutions reveals Ramadan 2025 lineup and ads strategy
For this year, MBC’s lineup features a mix of productions, spanning comedies, dramas, talk shows and culturally rich content.
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For this year, MBC’s lineup features a mix of productions, spanning comedies, dramas, talk shows and culturally rich content.
The partnership reflects both companies’ commitment to innovative content creation to meet the diverse needs of audiences in the rapidly evolving KSA market.
The collaboration will allow advertisers in Saudi Arabia, the UAE and Egypt full access to the platform’s CTV advertising formats.
MMS Sports will consolidate advertising opportunities across the most esteemed sporting events, matches, and shows from SSC, MBC Group, and Al Arabiya, offering a comprehensive platform for brands.
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Shahid disclosed that a significant portion, exceeding 86%, of its content is now accessible for viewers to enjoy at no cost through the AVOD model.
The partnership comes in line with Jahez’s strategy to be a part of Kingdom’s sports seasons and leverage the expertise and offerings of MMS and SSC’s sports content.
The new service allows brands and advertisers to manage their own marketing campaigns from start to finish.
During Ramadan 2023, TikTok will launch its Premium Publisher Programme, combining the best of MBC Group's content.
Available on the visual messaging app, the lenses give Snapchat users a chance to get up close and personal with their favourite singing stars.
Al Arabiya's goal is to become a digital-first organisation by introducing Akthar.
The agreement will give brands access to all the sporting events including Saudi Super Cup, American National Football League, and AFC Champions League.
The new agreement will enable brands and advertisers to sponsor top MBC Ramadan-focused specials.
The audiences will be able to see exclusive MBC and Al Arabiya TV shows on Snapchat this year.
'Irbak' will showcase some of the Arab world’s rising and most promising entrepreneurs and startup owners.
The new agreement will see MMS provide its expertise in both digital and broadcast marketing and advertising, offering new opportunities and solutions for local and regional businesses.
Al Arabiya News Network has appointed MMS to exclusively sell advertisements and sponsorship across all of its TV channel and digital platforms, starting January 2021.
Also, Nadim Samara joins MBC Media Solutions as Chief Operating Officer, having previously been CEO of Dubai-based Omnicom Media Group (OMG) MENA.
