When comparing key radio listening metrics by nationality, Indians have the highest time spent listening at eight hours and 35 minutes weekly, followed closely by Expat Arabs with eight hours ...
Sarah Messer, Director of Media, Nielsen Middle East North Africa and Pakistan.Data measurement and analytics company, Nielsen, has revealed that radio listening increased for some nationalities ...
Nielsen has launched Digital Ad Ratings (DAR) in the United Arab Emirates (UAE), expanding the solutions global footprint to provide a view of campaign audiences across digital platforms. Since its ...
Sarah Messer.Global measurement and data analytics company, Nielsen, revealed the first known comprehensive data on UAE Radio Audience Measurement (UAE RAM) at an event in Westin ...
Sarah Messer, Director of Media, Nielsen Middle East North Africa and Pakistan.Nielsen has announced the launch of a new initiative for the broadcast radio industry in ...
Chris Wyatt, CEO, Youtoo Technologies. The social TV phenomenon is gradually gaining traction in the region and has the potential to change the dynamics of the broadcast ...
Sarah Messer, Nielsens new director of media for MENAPGalvanised by political and social change, the Middle Easts media landscape is witnessing unprecedented developments driven, in part, ...
