Fuelled by new developments in AI, we’ll see an increased ability to tie together disparate technologies.
The move to IP-based video distribution will be a central focus for the global media industry in 2024. Business leaders no longer need convincing of the benefits of embracing IP-first technologies, including enabling greater flexibility, scale and monetisation opportunities. There’s no more time for analysis paralysis – media companies need to act now to future-proof their workflows, secure their long-term future and keep them ahead of their competitors.
Technology companies have been experimenting with automation and AI for years, but the rise of generative AI pushed the trend front and centre last year. The hardest part of any automation project is typically the translation layer between different teams, tools, services and business logic. Fuelled by new developments in AI, we’ll see an increased ability to tie together disparate technologies and complex ecosystems via automated workflows, driving new levels of efficiency and simplifying processes like never before.
The sports broadcasting market is becoming increasingly competitive and complex. Over the last few years, we’ve seen new market entrants and digital-native tech giants dip their toes in the water of the live sports game, but now live sports rights are becoming a real tug-of-war. Rights holders that until now have primarily delivered on-demand video content will need to re-imagine their workflows and architecture to deliver high-value live content at a global scale. For traditional sports broadcasting giants, it’s never been more important to harness future-ready IP-based technologies to keep up with digital-first competitors.
