• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Gauging the pulse of a nation with ArtBeat

Gauging the pulse of a nation with ArtBeat

February 13, 2025
How the UAE is forging a new frontier in space technology

How the UAE is forging a new frontier in space technology

May 20, 2025
Ad 1 Ad 3
How the UAE is forging a new frontier in space technology

How the UAE is forging a new frontier in space technology

May 20, 2025
Asghar Farhadi to lead screenwriting and directing masterclass in Dubai

Asghar Farhadi to lead screenwriting and directing masterclass in Dubai

May 20, 2025
The expanding role of AI in broadcast

The expanding role of AI in broadcast

May 20, 2025
Qualcomm and e& join forces to advance UAE’s 5G and edge AI

Qualcomm and e& join forces to advance UAE’s 5G and edge AI

May 20, 2025
Sonos debuts in Saudi Arabia as headline sponsor of SLS Expo 2025

Sonos debuts in Saudi Arabia as headline sponsor of SLS Expo 2025

May 20, 2025
Fionnuala Halligan joins Red Sea Film Foundation as Director of Int’l Programmes

Fionnuala Halligan joins Red Sea Film Foundation as Director of Int’l Programmes

May 20, 2025
TwelveP Animation and Powerkids Entertainment to co-produce first international animated series from Abu Dhabi

TwelveP Animation and Powerkids Entertainment to co-produce first international animated series from Abu Dhabi

May 20, 2025
Sony Pictures Television signs deal with Turkey’s Sinema TV

SunStreet and Harbor House partner to expand Gulf media presence

May 20, 2025
Strata Manufacturing delivers first batch of 24 T-Foils for SailGP’s F50

Strata Manufacturing delivers first batch of 24 T-Foils for SailGP’s F50

May 19, 2025
Qatar launches national initiative to mark ITU’s 160th anniversary

Qatar launches national initiative to mark ITU’s 160th anniversary

May 19, 2025
Vuz secures IFC investment in $12m pre-series C round

Vuz secures IFC investment in $12m pre-series C round

May 19, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Wednesday, May 21, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    How the UAE is forging a new frontier in space technology

    How the UAE is forging a new frontier in space technology

    How the UAE is forging a new frontier in space technology

    How the UAE is forging a new frontier in space technology

    Asghar Farhadi to lead screenwriting and directing masterclass in Dubai

    Asghar Farhadi to lead screenwriting and directing masterclass in Dubai

    Qualcomm and e& join forces to advance UAE’s 5G and edge AI

    Qualcomm and e& join forces to advance UAE’s 5G and edge AI

    Fionnuala Halligan joins Red Sea Film Foundation as Director of Int’l Programmes

    Fionnuala Halligan joins Red Sea Film Foundation as Director of Int’l Programmes

    TwelveP Animation and Powerkids Entertainment to co-produce first international animated series from Abu Dhabi

    TwelveP Animation and Powerkids Entertainment to co-produce first international animated series from Abu Dhabi

    Sony Pictures Television signs deal with Turkey’s Sinema TV

    SunStreet and Harbor House partner to expand Gulf media presence

    Strata Manufacturing delivers first batch of 24 T-Foils for SailGP’s F50

    Strata Manufacturing delivers first batch of 24 T-Foils for SailGP’s F50

    Qatar launches national initiative to mark ITU’s 160th anniversary

    Qatar launches national initiative to mark ITU’s 160th anniversary

    Vuz secures IFC investment in $12m pre-series C round

    Vuz secures IFC investment in $12m pre-series C round

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Media leaders embrace digital transformation

    Media leaders embrace digital transformation

    Broadcasting beyond borders

    Broadcasting beyond borders

    Trending Tags

    • Videos
      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      The Power of Podcasts & Audio Streaming in Saudi Arabia

      The Power of Podcasts & Audio Streaming in Saudi Arabia

    • Opinion
      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      Film and Beyond: Leapfrogging into the global screen industry

      Film and Beyond: Leapfrogging into the global screen industry

      Staying Safe and Ensuring Continuity with Cloud Playout

      Staying Safe and Ensuring Continuity with Cloud Playout

    • Interviews
      • All
      • Lounge
      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

      From archive to asset

      From archive to asset

      Clarity in motion

      Clarity in motion

      Using AI to keep history real

      Using AI to keep history real

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      How the UAE is forging a new frontier in space technology

      How the UAE is forging a new frontier in space technology

      How the UAE is forging a new frontier in space technology

      How the UAE is forging a new frontier in space technology

      Asghar Farhadi to lead screenwriting and directing masterclass in Dubai

      Asghar Farhadi to lead screenwriting and directing masterclass in Dubai

      Qualcomm and e& join forces to advance UAE’s 5G and edge AI

      Qualcomm and e& join forces to advance UAE’s 5G and edge AI

      Fionnuala Halligan joins Red Sea Film Foundation as Director of Int’l Programmes

      Fionnuala Halligan joins Red Sea Film Foundation as Director of Int’l Programmes

      TwelveP Animation and Powerkids Entertainment to co-produce first international animated series from Abu Dhabi

      TwelveP Animation and Powerkids Entertainment to co-produce first international animated series from Abu Dhabi

      Sony Pictures Television signs deal with Turkey’s Sinema TV

      SunStreet and Harbor House partner to expand Gulf media presence

      Strata Manufacturing delivers first batch of 24 T-Foils for SailGP’s F50

      Strata Manufacturing delivers first batch of 24 T-Foils for SailGP’s F50

      Qatar launches national initiative to mark ITU’s 160th anniversary

      Qatar launches national initiative to mark ITU’s 160th anniversary

      Vuz secures IFC investment in $12m pre-series C round

      Vuz secures IFC investment in $12m pre-series C round

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Broadcasting beyond borders

      Broadcasting beyond borders

      Trending Tags

      • Videos
        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        The Power of Podcasts & Audio Streaming in Saudi Arabia

        The Power of Podcasts & Audio Streaming in Saudi Arabia

      • Opinion
        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

        Staying Safe and Ensuring Continuity with Cloud Playout

        Staying Safe and Ensuring Continuity with Cloud Playout

      • Interviews
        • All
        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

        From archive to asset

        From archive to asset

        Clarity in motion

        Clarity in motion

        Using AI to keep history real

        Using AI to keep history real

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad SimplyLive Ad ibc Ad Rossvideo Ad
      Home Case Studies

      Gauging the pulse of a nation with ArtBeat

      Nusrat Ali by Nusrat Ali
      February 13, 2025
      in Case Studies
      Gauging the pulse of a nation with ArtBeat

      From left: Ghassan Costa, Google Cloud Regional Director; Jassim Al Khori, CEO of Media City Qatar; and Omar Abdelqader, ID8 Media CEO.

      ShareTweetPostEmail

      To commemorate Qatar’s 53rd National Day, Media City Qatar partnered with ID8 Media & Google Cloud to launch the Qatar ArtBeat initiative. The project harnessed the power of artificial intelligence (AI) to create an artwork shaped by the sentiments of Qatari citizens and residents. BroadcastPRO ME explains the tech behind the activation.

      While AI-generated art is not a new phenomenon in the digital landscape, the scale and technology powering Qatar ArtBeat made the initiative incredibly impressive. Reaching over 5.4m people, it earned a Guinness World Record for ‘Most People Contributing to an AI-Generated Image’.

      “From a marketing perspective, Qatar ArtBeat shifted the narrative from formal, top-down storytelling to participatory, people-driven and accessible narratives. This inclusive approach demonstrated the power of co-creation in building emotional connections,” says Nadim El Khoury, Director of Marketing & Public Relations, Media City Qatar.

      Spearheaded by creative media agency ID8 Media for Media City Qatar (MCQ), this first-of-its-kind activation set a benchmark for the integration of art, technology and community engagement. It demonstrated the potential of AI to unify people and amplify their voices in a way previously untouched. Qatar ArtBeat leveraged advanced Google Cloud AI capabilities to collect participants’ sentiments and transform them into an evocative visual.

      The first step in activating the Qatar ArtBeat initiative was to foster meaningful dialogue around National Day. MCQ invited citizens and residents to share their memories and feelings on its social media channels between December 9 and 17. Participants were urged to answer questions such as ‘What does Qatar mean to you?’ and ‘What is your favourite childhood memory of Qatar National Day?’ The initiative also incorporated sentiments from broader public conversations about Qatar National Day 2024. Notably, both English-and Arabic-language texts were included in the initiative, ensuring that every voice was represented.

      As responses started coming in, ID8’s AI platform initiated the process of extracting insights and analysing sentiments, explains Ali Husseini, Partner with ID8. At the heart of the project is its proprietary Sentiment Analysis Tool (SAT), which utilised Google Cloud technologies such as Vertex AI, Gemini and BigQuery.

      Omar Abdelqader (l), CEO of ID8 Media CEO and ID8 partner Ali Husseini.

      “We used this tool to analyse the participants’ text responses and monitored public social media conversations about Qatar National Day using APIs (application programming interfaces) such as X.Com, Hootsuite and Instagram. The latter was used to integrate SAT with social media platforms, while X.com facilitated the continuous capture of real-time streams of tweets and posts. Asynchronous messaging service Pub/Sub was used for streaming analytics and data integration too.”

      The next step in the process was data structuring and storage.

      “This was essential for smooth downstream analysis and visualisation. Cloud functions were used to parse the tweets and posts into predefined structures and extract relevant information such as the text of the tweet, and metadata including timestamp, username, hashtags and mentions. This processed and structured data was then stored in Firestore, a real-time NoSQL database chosen for its efficiency in data retrieval.”

      Once the raw data was organised, SAT kicked into action. AI and ML (machine learning) were activated to transform the structured data into meaningful insights. This included the use of Vertex AI-powered natural language processing (NLP) models to assess the sentiment of each post. Posts were segregated and tagged based on three categories: positive, negative and neutral (informational or unbiased posts). Next, AI models summarised similar posts and hashtags to create contextually relevant narratives.

      “These narratives highlighted trends, recurring themes and emotional undertones, serving as the foundation for the visual artwork,” Omar Abdelqader, CEO of ID8, says.

      Similar stories were grouped together and converted into text prompts to describe the desired visual concept. Vertex AI’s image generation module, Gemini, then translated these prompts into high-quality images. Google Cloud’s Cloud Run was employed to create mosaics representing overarching themes with the images. Simultaneously, SAT also deployed Big Query and Big Query ML to generate engagement metrics, sentiment trends and demographic insights.

      This data was not only used to analyse trends but also to improve SAT, adds Abdelqader. “In fact, it was used to train new AI models for enhanced sentiment analysis and narrative generation.”

      In addition to its advanced AI capabilities, ID8’s Sentiment Analysis Tool offered users an intuitive and friendly user interface (UI), ensuring seamless navigation and easy accessibility. The project dashboard featured a comprehensive view of the processed data, along with separate sections for managing tweets, reviewing generated stories and images, and analysing sentiments. It also provided real-time insights into participant engagement, sentiment trends, keywords and thematic highlights.

      “These analytics offered a deeper understanding of community dynamics during the initiative. Since the analysis was real-time, it ensured that operations were smooth and continuous,” says Husseini.

      For a project of this magnitude, advanced security was a top priority, he explains. To tackle this, SAT includes advanced security features such as credential management and data encryption. Sensitive user data, like API keys, are securely stored using a secret manager. Further, all stored data, including structured tweets, stories, images and mosaics, are encrypted using Cloud Key Management Services (KMS). Its cloud logging capabilities enabled tracking of all system events, including API interactions and errors, for debugging.

      “By automating the entire workflow, SAT provided a seamless and efficient way to convert raw social media data into actionable insights and visually engaging content,” Husseini explains.

      In addition to the technology, the magnitude of Qatar ArtBeat is another aspect that sets the initiative apart. The final image – the amalgamation of 23,738 user contributions and 70,904 social media engagements – was unveiled on December 18, Qatar’s National Day. It was projected across prominent locations around the country including the Corniche, Lusail City and Katara Cultural Village. The artwork was also showcased on MCQ’s social platforms.

      “Through Qatar ArtBeat, MCQ has showcased Qatar’s ability to cultivate digital spaces focused on inclusivity, accessibility and empowerment. This activation transformed individual reflections into observations of community trends, shared values and unity,” explains MCQ’s El Khoury.

      Qatar ArtBeat broke barriers in community engagement and united the nation around a creative and groundbreaking initiative, he says proudly. Setting a benchmark in the integration of art, technology and community engagement, it showcased how culture and technology can be symbiotic.

      “We were honoured to contribute to Qatar ArtBeat, a celebration of creativity and innovation,” says Husseini. “Our mission has always been to bridge the gap between art and technology, and being part of this vibrant platform aligns perfectly with our values. By leveraging our expertise, including sentiment analysis tool, we aim to amplify the voices of artists and foster meaningful connections within the creative community. Qatar ArtBeat is a testament to the power of collaboration, and we are proud to play a role in its success.”

      Tags: AI modelsBig QueryBig Query MLCEO of ID8Cloud RunfeaturedpostGoogle CloudID8Machine LearningNLPOmar AbdelqaderQatar ArtBeatQatar ArtBeat initiativeQatar National DayQatari citizensSATsocial media platformsVertex

      Related Posts

      No Content Available

      Related News

      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In