AI should be viewed as a powerful tool to aid software engineers, not a threat.
AI should be viewed as a powerful tool to aid software engineers, not a threat.
Streaming companies and TV broadcasters can better target their audience if they have the right data and know how to analyse it.
With film festivals, grants, new initiatives and rebate programmes, Saudi Arabia is attracting regional and international entities to its shores.
Over the course of a six-day duration, the Amman Film Industry Days orchestrated a sequence of events that encompassed masterclasses, seminars, and discussions involving directors and industry experts.
AR/VR stand as transformative technologies holding vast potential to reshape the events industry in revolutionary ways.
Gradually, the metaverse is set to revolutionise advertising and is projected to generate an incredible $1.53bn in revenue in 2023 alone.
AI is revolutionising the broadcasting industry by enabling data-driven analytics for informed decision-making, streamlining operations through automation, and delivering enriched experiences via advanced machine learning algorithms.
Research suggests that by 2027, there will be more than 36m SVOD subscriptions in MENA.
Following Etisalat by e&’s announcement to discontinue beIN channels on the elife platform, one wonders if the contract between du and beIN, which is due for renewal later this month,...
With intriguing storylines, underdog victories and impressive performances by stars, the current NBA playoffs have been an exciting showcase of athleticism and competition.
AI-driven tech, virtual production, AR/VR and cloud solutions were all big at the show but the one that truly merited attention was an app that focused on sustainability.
It remains important that we continue providing the best environment and infrastructure to facilitate growth, partnerships and innovation.
If you have a substantial catalogue of content, what is the fastest, cheapest way of making it available to all these people who are now desperate for entertainment? The answer...
As the content market heats during Ramadan, the tech industry has also started buzzing with NAB and CABSAT just around the corner.
As the need for elevated visual effects in media continues to surge, virtual production offers the way to satisfy this demand.
While most streaming platforms in the Arab world have been promoting themselves extensively in the market, one streamer has preferred to stay under the radar.
Agility and adaptation are extremely beneficial to the ongoing survival of every media business.
Al Mashhad goes live with edgy content, immersive experiences and out-of-the-box digital initiatives.
Viewers are constantly looking for more: more angles, more replays, more graphics, more insight.
The metaverse has the potential to be a true disrupter, changing how we connect with each other on multiple levels.
A fantastic line-up of speakers graced the 12th edition of our BroadcastPro Summit and Awards which concluded last month.
Flexibility is key, as many aspects of HDR production are not yet settled or agreed among production professionals, so our HDR processors must be able to adapt to the needs...
The summit and awards ceremony will be held on November 8 at Westin Mina Seyahi.
Empowering customers to make more financially efficient decisions is fundamental, as the economic headwinds are all too evident.
During the event, manufacturers noted that collaboration with other industry players has allowed them to create better products and solutions.
There are many technical challenges that the Ground-Cloud-Cloud-Ground (GCCG) group in the Video Services Forum (VSF) is looking to address.
We expect to see a whole new generation of products at IBC 2022 that cater to emerging broadcast scenarios.
Any shift to virtualised infrastructure must also address the specific challenges that accompany it.
Back home in India, especially in the cities, cultural activities, street theatre and country-specific week-long film screenings are pretty common practice, widening our outlook on the world and enabling us...
Korean culture is similar to the Gulf cultures in the sense that it values its own traditions and customs.
A good video player has to be capable of minimising the delay between what viewers see on a broadcast channel and a live OTT channel, as well as addressing network...
The importance of good content and storytelling is gaining more recognition within the Arab world.
The bar needs to be set so that there is no hunting, hardcoding or restarting from scratch.
Regional stakeholders revealed their commercial and tech strategies for better audience reach through sport at the IP Studios Future of Sports Broadcasting Summit, hosted by BroadcastPro ME magazine.
By truly understanding what your viewers’ passions are and developing compelling offerings for each of those communities, you will garner views, trust and loyalty.
In the meantime, BroadcastPro ME is hosting its second annual sports conference, this time under the sponsorship of IP Studios.
Video providers should consider leveraging next-generation technology to enhance viewer experience.
As the Kingdom pushes its Vision 2030 agenda, it is aiming to become the Middle East’s film-production powerhouse.
'The Red Ape Family' rakes in a couple of million dollars as NFT enthusiasts queue up to buy episodes of the animated series.
Saudi Arabia has one of the highest rates of online users, leading to a huge demand for connectivity.
It goes without saying that the pandemic has played a major role in accelerating the efforts of all sorts of companies towards digitisation.
Saudi Arabia is teeming with film festivals, live performances, concerts, and film production, among other things.
Over the past few years, investments in high-quality Arabic productions have steadily increased, thereby inspiring production houses to cater to that demand.
As a mission-critical system, VAR calls for a dedicated service provider with the equipment, know-how and experience.
We hope to bring together some memories of Hassan at the ASBU BroadcastPro Summit, which will take place at Westin Mina Seyahi, Dubai on November 16.
Ultimately, content is still king in the media industry. The difference today is the source of the power doesn’t lie exclusively in owning the audience.
Expo 2020, the largest event since the pandemic, unfolded its pavilions this week, attracting millions of people, and soon Dubai will be ready to host CABSAT 2021.
The onus is increasingly falling on broadcasters to provide a memorable experience for viewers at home, using the latest technologies to facilitate the highest quality real-time streams.
OTT is not unique to the broadcast business, which means there are fresh lessons to learn from other verticals.
Changes in how we consume media have resulted in an evolution of the standards that the industry conforms to.
Moving an event online can seem overwhelming, but making it happen is often more beneficial than expected.
With emotive storylines and captivating season formats, Korean dramas are drawing in more and more audiences around the region.
Audio dubbing is an alternative that enables content providers to add language-specific content to the original audio.
Covid-19 didn’t stop Bahrain Radio or Advanced Media from forging ahead with their business strategies
Improving the broadcast and OTT experience has the potential to improve overall fan satisfaction, resulting in increased opportunity for better financial outcomes.
For over 17 years, Sam Barnett has patiently mastered the nuts and bolts of MBC Group, connecting its various limbs and leading it towards profitable new ventures and widened TV...
MENA leaders are setting the stage for more sports events to be hosted in the region.
The ASBU BroadcastPro Summit and Awards highlighted the dramatic shift in market trends, brought about by the onset of COVID-19 and its impact on the entertainment industry.
As the streaming market becomes more crowded and audiences flit between services, we will likely see combinations of both subscription and ad-supported models, says Ariff Sidi of Verizon Media.
Media companies need to adopt next-generation technologies that offer more flexible operations and a faster return on investment, says James Trevelyan of Speedcast.