Insights from our inaugural conference in Saudi Arabia
Panelists explored local and hyperlocal trends, OTT strategies, the Saudi sports market and other topics relevant to Media and Entertainment in the Arab world at the conference.
Panelists explored local and hyperlocal trends, OTT strategies, the Saudi sports market and other topics relevant to Media and Entertainment in the Arab world at the conference.
The integration of AI and machine learning (AIML) in various applications this year will pave the way for further exploration of broadcast content production and delivery next year.
The ad operations teams will require an automated platform capable of swiftly delivering campaigns across various channels and adjusting them as needed to align with advertiser objectives.
Sports broadcasters will continue to embrace remote production techniques to cut costs and maintain the highest possible quality.
Broadcasters and direct-to-consumer (DTC) services will continue to battle for sports rights that can anchor programming and fuel growth.
The Trade Desk recently convened senior marketeers and agency leaders in Dubai for a 'Future of Ramadan Television and Advertising' fireside chat.
As future generations join millennials in buying power and influence, a desire for experiences is only likely to increase.
We will host the first BroadcastPro ME Summit for the KSA market on Feb 28, 2024 in Riyadh. Venue is to be confirmed.
We explore the top five shifts taking place in the MENA media and entertainment industry that are poised to accelerate in the new year.
All signs point to a flourishing Arabic content sector in 2024 with Saudi Arabia contributing significantly to the advancement of this sector.
While media rights holders miss out on $28bn, the consequences of illegal streams are far darker than lost revenue, putting the region’s economy, employment, data protection and personal safety at...
With the right support systems in place, including a central order management system, publishers will be set up for success.
Their success sends a powerful message to young Emirati girls: 'Your voice matters. Your stories matter. And you have the power to make a difference'.
Celebrating a journey of growth, collaboration and innovation.
By making linear channels available alongside VOD, broadcasters are giving viewers the best of both worlds.
The event is scheduled for November 8th at the Dubai Knowledge Village Park Conference Centre.
With developments in cloud and IP only set to continue to enhance broadcasting, it’s an exciting time to be in the industry.
In many ways, the blended technological landscape may be the product of intersecting technology adoption curves and Gartner hype cycles.
A number of pivotal topics were highlighted at the 2023 IBC show, including cloud, artificial intelligence, 5G, VR/AR/XR, metaverse, gaming, and edge computing.
AI should be viewed as a powerful tool to aid software engineers, not a threat.
Streaming companies and TV broadcasters can better target their audience if they have the right data and know how to analyse it.
With film festivals, grants, new initiatives and rebate programmes, Saudi Arabia is attracting regional and international entities to its shores.
Over the course of a six-day duration, the Amman Film Industry Days orchestrated a sequence of events that encompassed masterclasses, seminars, and discussions involving directors and industry experts.
AR/VR stand as transformative technologies holding vast potential to reshape the events industry in revolutionary ways.
Gradually, the metaverse is set to revolutionise advertising and is projected to generate an incredible $1.53bn in revenue in 2023 alone.
AI is revolutionising the broadcasting industry by enabling data-driven analytics for informed decision-making, streamlining operations through automation, and delivering enriched experiences via advanced machine learning algorithms.
Research suggests that by 2027, there will be more than 36m SVOD subscriptions in MENA.
Following Etisalat by e&’s announcement to discontinue beIN channels on the elife platform, one wonders if the contract between du and beIN, which is due for renewal later this month,...
With intriguing storylines, underdog victories and impressive performances by stars, the current NBA playoffs have been an exciting showcase of athleticism and competition.
AI-driven tech, virtual production, AR/VR and cloud solutions were all big at the show but the one that truly merited attention was an app that focused on sustainability.
It remains important that we continue providing the best environment and infrastructure to facilitate growth, partnerships and innovation.
If you have a substantial catalogue of content, what is the fastest, cheapest way of making it available to all these people who are now desperate for entertainment? The answer...
As the content market heats during Ramadan, the tech industry has also started buzzing with NAB and CABSAT just around the corner.
As the need for elevated visual effects in media continues to surge, virtual production offers the way to satisfy this demand.
While most streaming platforms in the Arab world have been promoting themselves extensively in the market, one streamer has preferred to stay under the radar.
Agility and adaptation are extremely beneficial to the ongoing survival of every media business.
Al Mashhad goes live with edgy content, immersive experiences and out-of-the-box digital initiatives.
Viewers are constantly looking for more: more angles, more replays, more graphics, more insight.
The metaverse has the potential to be a true disrupter, changing how we connect with each other on multiple levels.
A fantastic line-up of speakers graced the 12th edition of our BroadcastPro Summit and Awards which concluded last month.
Flexibility is key, as many aspects of HDR production are not yet settled or agreed among production professionals, so our HDR processors must be able to adapt to the needs...
The summit and awards ceremony will be held on November 8 at Westin Mina Seyahi.
Empowering customers to make more financially efficient decisions is fundamental, as the economic headwinds are all too evident.
During the event, manufacturers noted that collaboration with other industry players has allowed them to create better products and solutions.
There are many technical challenges that the Ground-Cloud-Cloud-Ground (GCCG) group in the Video Services Forum (VSF) is looking to address.
We expect to see a whole new generation of products at IBC 2022 that cater to emerging broadcast scenarios.
Any shift to virtualised infrastructure must also address the specific challenges that accompany it.
Back home in India, especially in the cities, cultural activities, street theatre and country-specific week-long film screenings are pretty common practice, widening our outlook on the world and enabling us...
Korean culture is similar to the Gulf cultures in the sense that it values its own traditions and customs.
A good video player has to be capable of minimising the delay between what viewers see on a broadcast channel and a live OTT channel, as well as addressing network...
The importance of good content and storytelling is gaining more recognition within the Arab world.
The bar needs to be set so that there is no hunting, hardcoding or restarting from scratch.
Regional stakeholders revealed their commercial and tech strategies for better audience reach through sport at the IP Studios Future of Sports Broadcasting Summit, hosted by BroadcastPro ME magazine.
By truly understanding what your viewers’ passions are and developing compelling offerings for each of those communities, you will garner views, trust and loyalty.
In the meantime, BroadcastPro ME is hosting its second annual sports conference, this time under the sponsorship of IP Studios.
Video providers should consider leveraging next-generation technology to enhance viewer experience.
As the Kingdom pushes its Vision 2030 agenda, it is aiming to become the Middle East’s film-production powerhouse.
'The Red Ape Family' rakes in a couple of million dollars as NFT enthusiasts queue up to buy episodes of the animated series.
Saudi Arabia has one of the highest rates of online users, leading to a huge demand for connectivity.
It goes without saying that the pandemic has played a major role in accelerating the efforts of all sorts of companies towards digitisation.