Why it’s game on for broadcasters of live sport
Technology also allows broadcasters to ensure optimum video quality, further enhancing the experience at home
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Technology also allows broadcasters to ensure optimum video quality, further enhancing the experience at home
According to a January 2025 Statista report, Saudi Arabia leads the MENA media industry, holding a dominant 30% market share.
As the global screen industry evolves, the GCC has a unique opportunity to become a leading film hub. With cutting-edge technology, a young workforce, diverse landscapes, and rich storytelling, the...
Outages can cause loss of ad revenue, declining viewership and reputational damage that can be difficult to repair.
For Hong Kong filmmakers, the Middle East represents a gateway to new perspectives and audiences eager for stories that inspire and challenge.
Streaming television presents an immense opportunity for marketers, both globally and here in the Middle East.
This issue celebrates industry changemakers while honouring the memories of those we've lost.
For market challengers and incumbent leaders, every subscriber and every dollar counts.
In adopting the cloud, broadcasters open the door to new opportunities for monetising content.
Staying competitive in a fast-evolving landscape requires a willingness to embrace change.
Evision has forged new directions by transforming business models, taking a technology-neutral stance and making bold advancements in content licensing and sports rights acquisition.
Navigating children’s entertainment today means embracing rapid evolution driven by technology and viewer expectations.
The piracy of live sports broadcasts is causing harm to the global sports ecosystem, especially for major events like EURO 2024.
BroadcastPro ME hosted two roundtables where participants discussed potential strategies to minimise subscriber churn on OTT platforms.
MENA broadcasters are increasingly recognising the importance of integrating IP technologies.
As we move further into the digital age, traditional ways of consuming content are experiencing a significant transformation.
The first fifteen years went by slowly, the last five in a blur.
Our industry must continue to champion a collective imperative to nurture homegrown content creators and talent.
The bias of AI datasets affects how stories are told and how cultural narratives are conveyed by broadcasters and media.
As AI transforms various aspects of content creation and distribution, companies are also having to deal with challenges such as AI hallucinations that are originating from limited training data and...
Digital platforms transformed their narrative from simply selling media products to assisting advertisers in achieving growth and digital transformation.
Panelists explored local and hyperlocal trends, OTT strategies, the Saudi sports market and other topics relevant to Media and Entertainment in the Arab world at the conference.
The integration of AI and machine learning (AIML) in various applications this year will pave the way for further exploration of broadcast content production and delivery next year.
The ad operations teams will require an automated platform capable of swiftly delivering campaigns across various channels and adjusting them as needed to align with advertiser objectives.
Sports broadcasters will continue to embrace remote production techniques to cut costs and maintain the highest possible quality.
Broadcasters and direct-to-consumer (DTC) services will continue to battle for sports rights that can anchor programming and fuel growth.
The Trade Desk recently convened senior marketeers and agency leaders in Dubai for a 'Future of Ramadan Television and Advertising' fireside chat.
As future generations join millennials in buying power and influence, a desire for experiences is only likely to increase.
We will host the first BroadcastPro ME Summit for the KSA market on Feb 28, 2024 in Riyadh. Venue is to be confirmed.
We explore the top five shifts taking place in the MENA media and entertainment industry that are poised to accelerate in the new year.
All signs point to a flourishing Arabic content sector in 2024 with Saudi Arabia contributing significantly to the advancement of this sector.
While media rights holders miss out on $28bn, the consequences of illegal streams are far darker than lost revenue, putting the region’s economy, employment, data protection and personal safety at...
With the right support systems in place, including a central order management system, publishers will be set up for success.
Their success sends a powerful message to young Emirati girls: 'Your voice matters. Your stories matter. And you have the power to make a difference'.
Celebrating a journey of growth, collaboration and innovation.
By making linear channels available alongside VOD, broadcasters are giving viewers the best of both worlds.
The event is scheduled for November 8th at the Dubai Knowledge Village Park Conference Centre.
With developments in cloud and IP only set to continue to enhance broadcasting, it’s an exciting time to be in the industry.
In many ways, the blended technological landscape may be the product of intersecting technology adoption curves and Gartner hype cycles.
A number of pivotal topics were highlighted at the 2023 IBC show, including cloud, artificial intelligence, 5G, VR/AR/XR, metaverse, gaming, and edge computing.
AI should be viewed as a powerful tool to aid software engineers, not a threat.
Streaming companies and TV broadcasters can better target their audience if they have the right data and know how to analyse it.
With film festivals, grants, new initiatives and rebate programmes, Saudi Arabia is attracting regional and international entities to its shores.
Over the course of a six-day duration, the Amman Film Industry Days orchestrated a sequence of events that encompassed masterclasses, seminars, and discussions involving directors and industry experts.
AR/VR stand as transformative technologies holding vast potential to reshape the events industry in revolutionary ways.
Gradually, the metaverse is set to revolutionise advertising and is projected to generate an incredible $1.53bn in revenue in 2023 alone.
AI is revolutionising the broadcasting industry by enabling data-driven analytics for informed decision-making, streamlining operations through automation, and delivering enriched experiences via advanced machine learning algorithms.
Research suggests that by 2027, there will be more than 36m SVOD subscriptions in MENA.
Following Etisalat by e&’s announcement to discontinue beIN channels on the elife platform, one wonders if the contract between du and beIN, which is due for renewal later this month,...
With intriguing storylines, underdog victories and impressive performances by stars, the current NBA playoffs have been an exciting showcase of athleticism and competition.
AI-driven tech, virtual production, AR/VR and cloud solutions were all big at the show but the one that truly merited attention was an app that focused on sustainability.
It remains important that we continue providing the best environment and infrastructure to facilitate growth, partnerships and innovation.
If you have a substantial catalogue of content, what is the fastest, cheapest way of making it available to all these people who are now desperate for entertainment? The answer...
As the content market heats during Ramadan, the tech industry has also started buzzing with NAB and CABSAT just around the corner.
As the need for elevated visual effects in media continues to surge, virtual production offers the way to satisfy this demand.
While most streaming platforms in the Arab world have been promoting themselves extensively in the market, one streamer has preferred to stay under the radar.
Agility and adaptation are extremely beneficial to the ongoing survival of every media business.
Al Mashhad goes live with edgy content, immersive experiences and out-of-the-box digital initiatives.
Viewers are constantly looking for more: more angles, more replays, more graphics, more insight.
The metaverse has the potential to be a true disrupter, changing how we connect with each other on multiple levels.
