Global digital creative economy to hit $7.3bn by 2030: study
The findings of Digital Creative Economy 2024 reaffirm Dubai's position as the global capital of the creative economy.
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The findings of Digital Creative Economy 2024 reaffirm Dubai's position as the global capital of the creative economy.
CTV campaigns that combine native and mobile video components achieve over 60% brand recall.
This success is due to continuous investments in cinema infrastructure and collaborations with major global film studios.
By Q1 2024, Arabic streaming platform Shahid claimed the top position, with STC TV, another local platform, following closely behind.
Aside from Turkish platforms, Netflix and Prime Video lead as the top two platforms offering the most Turkish content across all regions.
The group's net income nearly quintupled to $63.36m in H1 2024, driven by strong performance and significant margin improvements, especially at Shahid, which saw AVOD revenue more than double and...
During H1 2024, Evision demonstrated significant growth, surpassing 5.5m subscribers in the first half of 2024
Advertising revenues projected to top $1tn in 2026, with revenues in 2028 to represent double the revenues of 2020.
During Ramadan 2024, Roya TV achieved the highest daily viewership rate of 50.3%.
According to a report, emerging markets are key to sustaining subscription gains, but they require local content and telco partnerships.
Despite steady production values and the release of brand-new content, the overall Arabic content market remains underrated due to a lack of measurement and data. Heba Korayem explores the dynamics...
Shahid leads the MENA streaming video market with 22% of the market share, amounting to 3.6m subscribers by the end of 2023.
According to the report, the cumulative revenue growth will rise from $109.6bn in 2024 to $226.2bn in 2031.
During Q1, Evision demonstrated significant growth, reaching a milestone of over 5.5m users.
According to Google's "Ramadan Insights" research, households in the MENA region have the highest number of internet-connected devices globally, with an average of 14 devices per household.
Saudi Arabia now boasts 66 cinemas, housing approximately 618 screens and offering a total of 63,373 seats.
Shahid's subscriber count surged to approximately 3.98m, marking a year-on-year increase of around 40%, propelled by focused marketing efforts, content selections, and exclusive sports content.
Specifically, Arabic content now represents over 25% of the total demand in MENA, almost doubling the demand seen in 2022.
Netflix had 3.8m subscribers by end-2023, followed by Shahid VIP with 3.5m and StarzPlay with 3m.
According to the report, Netflix will remain the SVOD market leader, with 6.9m subscribers by 2029.
The Middle East media and entertainment Market holds immense potential for growth, presenting opportunities for industry players to adapt, innovate, and thrive in a dynamic landscape.
Recent studies indicate a decline in SVOD stacking, while FAST viewership continues its upward trajectory.
According to the report, Turkey and Israel together will supply nearly half of the 2029 total.
The pay-TV total will reach 55m by 2029, with satellite TV contributing 33m and DTT 21m.
Streaming services in Asia Pacific continue to extend their catalogues to bolster market positioning.
Netflix will remain the largest single platform, adding 44m subscribers between 2023 and 2029 to take its total to 298m.
Findings reveal diversified media consumption, preference for digital and shorter formats and a drop in linear TV consumption.
Kantar''s EoD data on the global video streaming market shows strong subscriber growth across prominent platforms.
News contributed the most global ad impressions and hours of viewing covering the year to Q2 2023.
The latest San Diego State University report also shows stagnation in gender inclusion across broadcast, streaming and behind the scenes.
Streamers are reevaluating their original strategies, leading to an expected 5% increase in content acquisition spending this year, reaching $14.8bn.
According to the report, Netflix will maintain its position as the biggest OTT service, with a projected revenue of $34bn anticipated by 2029, surpassing the combined earnings of Disney+, HBO...
According to the report, global FAST revenues will increase by $9.4bn between 2023 and 2029, with the US supplying $2.1bn in additional revenues to reach $6.5bn.
According to the report, these hybrid revenues will be nearly equally split between AVOD and SVOD.
According to the study, football, StarzPlay Originals, and top Turkish titles are amongst the most-watched shows in Saudi Arabia.
Samsung has launched exclusive offers across its MENA eStores to celebrate the growth.
According to the report, AVOD revenues for TV series and movies will reach $69bn by 2029, up by $30bn from $39bn in 2023.
Streaming companies and TV broadcasters can better target their audience if they have the right data and know how to analyse it.
According to the report, Netflix will still lead the market, but local players will provide a strong challenge.
The regional SVOD penetration will remain low, with only 7.7% of African TV households paying for at least one subscription by 2029.
Generative AI convergence with the Metaverse will transform gaming, education, communication, and commerce, according to the study.
In recent years, the film industry in Saudi Arabia has made remarkable strides, with movies from the Kingdom gaining worldwide recognition at numerous international film festivals.
With a market share of 29% of India’s 171m subscribers, the SVOD player shifts to focus on profitability and ARPU.
Three-quarters of CTV/OTT advertisers view CTV/OTT advertising as an extension of their linear TV strategy.
The local game development ecosystem remains ripe with opportunity, with almost 80% of surveyed game producers having up to five years of experience in the industry.
In 2023, subscription-based streaming revenue is expected to reach $95.3bn, up 18% from 2018.
According to the report, by 2025, there will be more than 318m e-sports enthusiasts worldwide, up from 215.2m in 2020.
More than 1bn hours of video are watched every day on YouTube globally, according to the report.
According to the report, with 2.7m subscribers, Shahid VIP is the leading Arabic video-on-demand service.
According to the report, Despite Disney+ adding 57m subscribers between 2022 and 2028, Netflix will remain the leading platform.
According to the study, the US will contribute 55% to the 2028 total, down from 67% in 2022.
The study also showed visits to pirate hosting websites increased by 31% in 2020 and industry leaders seek new piracy policies to stem revenue losses.
According to the report, satellite TV revenues are expected to drop by $12bn, with digital cable down by $13bn.
Earlier this year, Omdia reported that FAST revenue would triple between 2022 and 2027 to reach $12bn.
According to the report, Disney+ will top the list with $11.4bn by 2028.
According to the report, AVOD revenues to reach $91bn by 2028, up by $50bn from $41bn in 2022.
According to the report, Macro headwinds have negatively affected business confidence and M&E business models, leading to cost-reduction initiatives.
The entertainment industry in Saudi Arabia is expected to invest $64bn over the next decade, creating a significant demand for AV technology.
According to a report, 64% of broadband households have a smart TV in their living room, nearly all of which are connected directly to the internet.
Industry decision-makers (64%) cited increasing competition as their top challenge amid generally flat or lowered budget outlooks.
