Audience measurement platform Audimatic shows how real-time data opens a window into national viewing cultures across two continental competitions. The data, captured from December 1, 2025, to January 20, 2026,...
The market has experienced a marked shift towards digital platforms, with consumers increasingly favoring on-demand content and streaming services over traditional broadcasting methods.
By geography, Saudi Arabia dominated with a 39.22% share of the Middle East media and entertainment market in 2025; the UAE registers the highest 11.08% CAGR toward 2031.
The independent analysis measured consumer perceptions of streaming platforms across several areas such as content quality and platform reliability.
The deal will make ADM's digital catalogue of more than 5,000 hours of Arabic programming available exclusively on StarzPlay's ad-supported tier, a move Omdia identifies as a win-win strategy.
Snapchatters are 25% more likely to belong to high-income groups compared to users in other GCC markets, representing an affluent audience for premium brands.
With salience of shopping content running high, consumers are engaging earlier and more consistently, and spend is distributed across October, November and December (34%, 39% and 27% respectively).
According to the report, Saudi films win 50 international awards, highlighting kingdom’s gobal rise in 2024.
Four of the top 10 most used services are Turkish, including Exxen (13%), BluTV (12%), Tivibu GO (5%) and D-Smart GO (3%).
Independent research by Caretta Research, supported by Lawo, reveals broadcasters’ growing appetite for software-defined workflows
Shahid saw revenues climb 25% in the first half to $185.79m, with SVOD revenues up 24.4% to $144.06m, boosted by a targeted content strategy and a new password-sharing policy.
According to the Saudi Film Commission, eight local films accounted for 19% of this year’s total box office revenue.
During H1 2025, Starz ON surpassed 10m installs, a nearly five-fold increase compared to the previous year, and added 2.4m new installs quarter-over quarter.
Nearly one-third (31%) of sports viewers aged 18 to 24 reported common streaming issues such as poor video quality, including freezing and buffering, while 25% cited insufficient bandwidth for high-quality...
A key highlight for investors is the rapid growth of Netflix’s ad-supported tier, which now boasts over 94m monthly active users.
The report comes on the heels of the launch of Moonbug Partner Solutions, a new division that helps brands connect with families through strategic content, campaigns, and collaborations.
The report highlights a fundamental shift in how marketing is defined, with the role of the CMO is no longer limited to creativity alone.
The report highlights a fivefold increase in royalties earned by Egyptian artists on Spotify since 2022, with a 100% jump from 2023 to 2024 alone.
Among the analyzed countries, the average number of ads displayed to a person per day varies from tens to almost 1,600 ads every day.
The leading streaming service is local player Shahid on 4.4m subscribers, followed by YouTube Premium, Netflix and StarzPlay.
Every Ramadan, more than 120 satellite TV channels across the Arab world engage in a high-stakes content race. Scripted dramas – aka musalsalat – become cultural currency, and platforms compete...
The number of films screened reached 504, and these included 17 Saudi films.
More than half of Ramadan viewership in the APAC and MENA regions now takes place online.
In 2024, UAE cinemas showcased 1,262 films and sold 15m tickets.
While often positioned as rivals, YouTube and Netflix increasingly collaborate rather than compete.
Despite challenges, Nvidia's earnings outlook remains strong, with analysts projecting $38.2bn in revenue and $20.9bn in net income.
The research used TrustPilot data from 160 businesses across 16 sectors - to reveal which industries are leading the way and which are leaving customers frustrated at checkout.
57% of Saudi gamers recognise esports as a legitimate sport, while 66% actively follow tournament recaps and gameplay breakdowns, highlighting their deep involvement beyond live matches.
DAZN will account for one third of streaming spend on sports in 2025 following its $1bn deal for the 2025 FIFA Club World Cup.
Research shows a spike in media consumption during Ramadan, with Connected TV (CTV) surpassing linear TV as the leading platform.
In Q4, the company gained 18.9m new subscribers, pushing its global total past 300m.
Anime accounted for 6% of global streaming revenue in 2023, with North America contributing $2.2bn (41% of anime’s streaming revenue) and Asia $1.6bn (29%).
Sports and children’s programming dominated the YouTube TV landscape in 2024.
The research also highlights that Asia Pacific region will be significant for subscriber growth over the next five years.
In comparison to Amazon Prime Video, Disney+ and Max, Netflix stands out globally, with its Korean titles being the most streamed worldwide in 2023 and 2024.
The survey findings illustrate that high-quality video is becoming a vital asset for organisations aiming to engage customers, investors, and employees.
The findings underscore the industry's concerns amid the explosion of streamers into the sports marketplace and the fragmentation of sports media.
Prime Video and Netflix emerged as the top two streaming leaders in the USA, respectively, maintaining their market position from 2023.
By the close of 2024, the region is expected to reach nearly 2,500 screens, reflecting the rising demand for cinematic experiences across MENA, driven primarily by Saudi Arabia.
A significant 67% of organisations lack structured approaches to automation, scoring an average of 2.3 out of 5, reveals the survey.
The combined content spend of Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount will reach $126 billion this year.
This development not only highlights the rapid growth of Netflix but also underscores the long-term licensing potential of its vast content library.
In EMEA, sports channel viewership grew nearly 4.5 times, with 60% of the growth driven by the addition of new channels.
Viewership of YouTube on CTV grew in May 2024, reaching more than 2.5 million people in the UAE, more than 12 million people in Saudi Arabia, and more than 600,000...
Factors such as the platform’s vast content library, genre alignment, and competitive pricing have helped it maintain a dominant position in the global streaming market.
The report notes that AI will transform the future of sports entertainment with immersive content, emotionally attuned messaging and hyper-personalised experiences that will deepen engagement and leave fans eager for...
Historically dominant themes in Arabic scripted content including secrets, betrayal, & mystery have declined giving way to more complex and resonant narratives.
Although EMEA saw a 7% fall, there was a noticeable increase in the commissioning of African productions, particularly in English, Afrikaans, and Arabic.
The findings of Digital Creative Economy 2024 reaffirm Dubai's position as the global capital of the creative economy.
CTV campaigns that combine native and mobile video components achieve over 60% brand recall.
This success is due to continuous investments in cinema infrastructure and collaborations with major global film studios.
By Q1 2024, Arabic streaming platform Shahid claimed the top position, with STC TV, another local platform, following closely behind.
Aside from Turkish platforms, Netflix and Prime Video lead as the top two platforms offering the most Turkish content across all regions.
The group's net income nearly quintupled to $63.36m in H1 2024, driven by strong performance and significant margin improvements, especially at Shahid, which saw AVOD revenue more than double and...
During H1 2024, Evision demonstrated significant growth, surpassing 5.5m subscribers in the first half of 2024
Advertising revenues projected to top $1tn in 2026, with revenues in 2028 to represent double the revenues of 2020.
During Ramadan 2024, Roya TV achieved the highest daily viewership rate of 50.3%.
According to a report, emerging markets are key to sustaining subscription gains, but they require local content and telco partnerships.
Despite steady production values and the release of brand-new content, the overall Arabic content market remains underrated due to a lack of measurement and data. Heba Korayem explores the dynamics...
Shahid leads the MENA streaming video market with 22% of the market share, amounting to 3.6m subscribers by the end of 2023.
