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Analyst Reports

MBC Group posts 37.8% revenue surge in H1 2025

by Staff Reporter

August 11, 2025

Shahid saw revenues climb 25% in the first half to $185.79m, with SVOD revenues up 24.4% to $144.06m, boosted by a targeted content strategy and a new password-sharing policy.

Saudi Construction and Fitout Company to build AMC Cinemas

Saudi films cross $26.66m at box office in 2025

by Staff Reporter

August 4, 2025

According to the Saudi Film Commission, eight local films accounted for 19% of this year’s total box office revenue.

E& reports 23.3% increase in consolidated revenue to $9.50bn in H1 2025

by Staff Reporter

August 1, 2025

During H1 2025, Starz ON surpassed 10m installs, a nearly five-fold increase compared to the previous year, and added 2.4m new installs quarter-over quarter.

Majority of sports viewers struggle with streaming issues: InterDigital

by Staff Reporter

July 22, 2025

Nearly one-third (31%) of sports viewers aged 18 to 24 reported common streaming issues such as poor video quality, including freezing and buffering, while 25% cited insufficient bandwidth for high-quality...

Netflix achieves record growth with 18.9m new subscribers in Q4

Netflix surpasses expectations in Q2, raises full-year forecasts

by Staff Reporter

July 18, 2025

A key highlight for investors is the rapid growth of Netflix’s ad-supported tier, which now boasts over 94m monthly active users.

Etisalat collaborates with Moonbug Entertainment

Moonbug releases report on what families truly expect from media and marketing

by Staff Reporter

July 9, 2025

The report comes on the heels of the launch of Moonbug Partner Solutions, a new division that helps brands connect with families through strategic content, campaigns, and collaborations.

Middle East CMOs embrace innovation and AI: report

by Staff Reporter

June 25, 2025

The report highlights a fundamental shift in how marketing is defined, with the role of the CMO is no longer limited to creativity alone.

Egyptian artists ride streaming wave to global success, Spotify report reveals

by Staff Reporter

June 22, 2025

The report highlights a fivefold increase in royalties earned by Egyptian artists on Spotify since 2022, with a 100% jump from 2023 to 2024 alone.

UAE ranks among top countries for digital ad exposure: Eskimi

by Staff Reporter

June 11, 2025

Among the analyzed countries, the average number of ads displayed to a person per day varies from tens to almost 1,600 ads every day.

MENA streaming market set to hit $1.5bn by 2025: Omdia

by Staff Reporter

May 23, 2025

The leading streaming service is local player Shahid on 4.4m subscribers, followed by YouTube Premium, Netflix and StarzPlay.

YouTube in Ramadan: The silent giant

by Heba Korayem

May 8, 2025

Every Ramadan, more than 120 satellite TV channels across the Arab world engage in a high-stakes content race. Scripted dramas – aka musalsalat – become cultural currency, and platforms compete...

More than 12m movie tickets sold since cinema ban lifted in KSA: SPA

Saudi Arabia’s cinema sector earns $225.42m in 2024: SFC

by Staff Reporter

May 1, 2025

The number of films screened reached 504, and these included 17 Saudi films.

Technology, media entities unite to build trust in online content

Ramadan 2025 sees record-breaking viewership across MENA, APAC and Africa: DICM

by Staff Reporter

April 30, 2025

More than half of Ramadan viewership in the APAC and MENA regions now takes place online.

UAE ends cinema censorship, introduces 21+ rating for movies

UAE cinema and gaming industries achieve record growth in 2024

by Staff Reporter

March 16, 2025

In 2024, UAE cinemas showcased 1,262 films and sold 15m tickets.

Netflix surpasses 200m paid subscriptions

Netflix set to surpass YouTube in video revenue for first time in 2025

by Staff Reporter

March 7, 2025

While often positioned as rivals, YouTube and Netflix increasingly collaborate rather than compete.

Nvidia set for Q4 earnings announcement amid AI boom and rising competition

by Staff Reporter

February 25, 2025

Despite challenges, Nvidia's earnings outlook remains strong, with analysts projecting $38.2bn in revenue and $20.9bn in net income.

Entertainment industry leads in seamless payment experiences, study finds

by Staff Reporter

February 25, 2025

The research used TrustPilot data from 160 businesses across 16 sectors - to reveal which industries are leading the way and which are leaving customers frustrated at checkout.

Saudi Arabia emerges as leading force in global esports, study reveals

by Staff Reporter

February 19, 2025

57% of Saudi gamers recognise esports as a legitimate sport, while 66% actively follow tournament recaps and gameplay breakdowns, highlighting their deep involvement beyond live matches.

Insys and To-Do Media bring Arabic content to mobile devices

Streamers set to spend $12.5bn on sports rights in 2025: Ampere Analysis

by Staff Reporter

February 19, 2025

DAZN will account for one third of streaming spend on sports in 2025 following its $1bn deal for the 2025 FIFA Club World Cup.

76% of Middle Eastern consumers say tech is key during Ramadan: The Trade Desk

by Staff Reporter

February 5, 2025

Research shows a spike in media consumption during Ramadan, with Connected TV (CTV) surpassing linear TV as the leading platform.

Netflix achieves record growth with 18.9m new subscribers in Q4

by Staff Reporter

January 23, 2025

In Q4, the company gained 18.9m new subscribers, pushing its global total past 300m.

Netflix to launch 40+ new anime titles in 2021

Anime generated $19.8bn in global revenue in 2023: Parrot Analytics & AJA

by Staff Reporter

December 20, 2024

Anime accounted for 6% of global streaming revenue in 2023, with North America contributing $2.2bn (41% of anime’s streaming revenue) and Asia $1.6bn (29%).

YouTube TV signs deal with Disney to restore channels

YouTube touches one billion daily hours of video consumption

by Staff Reporter

December 12, 2024

Sports and children’s programming dominated the YouTube TV landscape in 2024.

SVOD drives content spend to reach $220bn in 2021: Ampere Analysis

Global OTT subscription revenues to touch $190bn with over two billion subscribers by 2029

by Staff Reporter

December 10, 2024

The research also highlights that Asia Pacific region will be significant for subscriber growth over the next five years.

Netflix invests $490,000 in scholarship for underrepresented U.K. youth

Unscripted K-Dramas to fuel Netflix strategy : BB Media

by Staff Reporter

November 22, 2024

In comparison to Amazon Prime Video, Disney+ and Max, Netflix stands out globally, with its Korean titles being the most streamed worldwide in 2023 and 2024.

Tata Communications to acquire The Switch for $58.8m

Corporate comms prioritise broadcast-quality video and live streaming: Tata Comms Media

by Staff Reporter

November 21, 2024

The survey findings illustrate that high-quality video is becoming a vital asset for organisations aiming to engage customers, investors, and employees.

Young audiences prefer highlights to live sports reveals new study

by Staff Reporter

November 20, 2024

The findings underscore the industry's concerns amid the explosion of streamers into the sports marketplace and the fragmentation of sports media.

SVOD subscriptions to hit 1.5bn by 2026: Digital TV Research

Prime Video leads among top 10 SVOD services: Parks analysis

by Staff Reporter

November 13, 2024

Prime Video and Netflix emerged as the top two streaming leaders in the USA, respectively, maintaining their market position from 2023.

Saudi Arabia to fuel MENA cinema market’s revenue boom: Omdia

by Staff Reporter

November 13, 2024

By the close of 2024, the region is expected to reach nearly 2,500 screens, reflecting the rising demand for cinematic experiences across MENA, driven primarily by Saudi Arabia.

Imagine Communications develops automation UI to improve operational efficiencies

55% of media firms grapple with automation obstacles: Mediagenix survey

by Staff Reporter

November 10, 2024

A significant 67% of organisations lack structured approaches to automation, scoring an average of 2.3 out of 5, reveals the survey.

51% of 2024’s total content spend to come from six media giants: Ampere Analysis

by Staff Reporter

October 30, 2024

The combined content spend of Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount will reach $126 billion this year.

Netflix surpasses legacy studio in content demand: Report

by Staff Reporter

October 26, 2024

This development not only highlights the rapid growth of Netflix but also underscores the long-term licensing potential of its vast content library.

Global sports channel viewership on FAST jumps by 150%: Amagi report

by Staff Reporter

October 24, 2024

In EMEA, sports channel viewership grew nearly 4.5 times, with 60% of the growth driven by the addition of new channels.

YouTube tops among CTV platforms in UAE, Saudi Arabia & Qatar

by Staff Reporter

October 22, 2024

Viewership of YouTube on CTV grew in May 2024, reaching more than 2.5 million people in the UAE, more than 12 million people in Saudi Arabia, and more than 600,000...

Netflix denies rumours of exiting Turkish market

Netflix leads over Apple TV+ and Paramount+ in user retention: Report

by Staff Reporter

October 19, 2024

Factors such as the platform’s vast content library, genre alignment, and competitive pricing have helped it maintain a dominant position in the global streaming market.

G42 report unveils the transformative impact of AI in sports

by Staff Reporter

October 19, 2024

The report notes that AI will transform the future of sports entertainment with immersive content, emotionally attuned messaging and hyper-personalised experiences that will deepen engagement and leave fans eager for...

Beyond genres: AI-powered report reveals themes shaping Arabic content trends (Exclusive)

by Staff Reporter

October 18, 2024

Historically dominant themes in Arabic scripted content including secrets, betrayal, & mystery have declined giving way to more complex and resonant narratives.

Raindance Film School gears up for virtual production course

Global production volumes show 10% decline in September

by Staff Reporter

October 17, 2024

Although EMEA saw a 7% fall, there was a noticeable increase in the commissioning of African productions, particularly in English, Afrikaans, and Arabic.

Dubai Lynx and Dubai Media City bring creative talent together

Global digital creative economy to hit $7.3bn by 2030: study

by Staff Reporter

October 3, 2024

The findings of Digital Creative Economy 2024 reaffirm Dubai's position as the global capital of the creative economy.

New normal inspires fresh storylines and alternative filming strategies

Integrating CTV, native and mobile video ads leads to improved ad performance: Report

by Staff Reporter

October 2, 2024

CTV campaigns that combine native and mobile video components achieve over 60% brand recall.

UAE cinema sector earns $140.76m in first eight months of 2024

by Staff Reporter

September 27, 2024

This success is due to continuous investments in cinema infrastructure and collaborations with major global film studios.

Saudi Arabia’s streaming market shifts as local content gains popularity

by Staff Reporter

September 21, 2024

By Q1 2024, Arabic streaming platform Shahid claimed the top position, with STC TV, another local platform, following closely behind.

Turkish productions gain global popularity: BB Media

by Staff Reporter

September 10, 2024

Aside from Turkish platforms, Netflix and Prime Video lead as the top two platforms offering the most Turkish content across all regions.

MBC Group reports 359.8% increase in net income in H1 2024

by Staff Reporter

August 8, 2024

The group's net income nearly quintupled to $63.36m in H1 2024, driven by strong performance and significant margin improvements, especially at Shahid, which saw AVOD revenue more than double and...

E& reports 6% increase in consolidated revenue to $7.70bn in H1 2024

by Staff Reporter

August 1, 2024

During H1 2024, Evision demonstrated significant growth, surpassing 5.5m subscribers in the first half of 2024

Global entertainment & media revenues to reach $3.4tn by 2028: PwC

by Staff Reporter

July 21, 2024

Advertising revenues projected to top $1tn in 2026, with revenues in 2028 to represent double the revenues of 2020.

Roya TV leads viewership in Jordan during Ramadan 2024

by Staff Reporter

July 18, 2024

During Ramadan 2024, Roya TV achieved the highest daily viewership rate of 50.3%.

Global digital video subscriptions to grow 14% by 2028: Juniper Research

by Staff Reporter

July 5, 2024

According to a report, emerging markets are key to sustaining subscription gains, but they require local content and telco partnerships.

The underrated value of the Arabic content market: 2024 Ramadan drama industry

by Heba Korayem

June 4, 2024

Despite steady production values and the release of brand-new content, the overall Arabic content market remains underrated due to a lack of measurement and data. Heba Korayem explores the dynamics...

MENA streaming revenues set to reach $1.2bn in 2024: Omdia

by Staff Reporter

June 2, 2024

Shahid leads the MENA streaming video market with 22% of the market share, amounting to 3.6m subscribers by the end of 2023.

Global SVOD revenue set to surge by $116.6bn over next eight years: MIDiA Research

by Staff Reporter

May 31, 2024

According to the report, the cumulative revenue growth will rise from $109.6bn in 2024 to $226.2bn in 2031.

E& reports consolidated revenue of $3.87bn in Q1 2024

by Staff Reporter

May 7, 2024

During Q1, Evision demonstrated significant growth, reaching a milestone of over 5.5m users.

E-Ramadan Content Market gears up for fourth edition

Ramadan 2024 sparks surge in user engagement on digital platforms: DICM

by Staff Reporter

May 3, 2024

According to Google's "Ramadan Insights" research, households in the MENA region have the highest number of internet-connected devices globally, with an average of 14 devices per household.

Cinema sector in Saudi Arabia generates $986m in revenue since 2018

by Staff Reporter

April 22, 2024

Saudi Arabia now boasts 66 cinemas, housing approximately 618 screens and offering a total of 63,373 seats.

MBC Group reports 6.2% increase in revenue for FY 2023

by Staff Reporter

March 27, 2024

Shahid's subscriber count surged to approximately 3.98m, marking a year-on-year increase of around 40%, propelled by focused marketing efforts, content selections, and exclusive sports content.

Non-English content demand surges in MENA region: Rise Studios and Parrot Analytics

by Staff Reporter

February 29, 2024

Specifically, Arabic content now represents over 25% of the total demand in MENA, almost doubling the demand seen in 2022.

Shahid VIP to surpass Netflix as top SVOD platform in Middle East by 2029: Digital TV Research

by Staff Reporter

February 19, 2024

Netflix had 3.8m subscribers by end-2023, followed by Shahid VIP with 3.5m and StarzPlay with 3m.

Sub-Saharan Africa to reach 16m SVOD subscriptions by 2029: Digital TV Research

by Staff Reporter

February 12, 2024

According to the report, Netflix will remain the SVOD market leader, with 6.9m subscribers by 2029.

Middle East media & entertainment market to reach $66.99bn by 2029: Mordor Intelligence

by Staff Reporter

January 30, 2024

The Middle East media and entertainment Market holds immense potential for growth, presenting opportunities for industry players to adapt, innovate, and thrive in a dynamic landscape.