Based in Coral Centre, Al Taawon, Riyadh, the 240sqm showroom will include equipment suited for videography, photography and cinematography, and begin with 12 staff members.
UAE-based professional broadcast, video and photography equipment distributor Advanced Media made its first foray into Saudi Arabia with the launch of its showroom on August 19.
Based in Coral Centre, Al Taawon, Riyadh, the 240sqm showroom will include equipment suited for videography, photography and cinematography, and begin with 12 staff members.
Commenting on the new facility, Alaa Al Rantisi, Managing Director at Advanced Media, said: “We are focused on fulfilling all our customers’ needs by offering a complete solution from brands like Sony, RED, Zeiss, DJI, Kino Flo, Hasselblad, Profoto, Manfrotto, SWIT and NiSi. We will also keep demo equipment for customers. Eventually, our target is to be the biggest professional store in the area. Hence having stock from all the available brand ranges is essential for us.”
He added that Saudi Arabia’s Vision 2030 programme has created “a huge demand and a wide range of opportunities for equipment supply and support”.
“We are looking to be an effective part of the Saudi Vision 2030 initiative that the leaders in the Kingdom have announced. This will require a well-equipped media store to supply customers’ needs in the field. Our existing customers also asked for us to be there. As a result, we have decided to be close to the Saudi community and extend our successful experience in Dubai.”
The Saudi Service Centre will also be geared to address any services issues customers face, he added. “We have well-trained engineers. Our service centre in Saudi will have a well-stocked inventory of oft-required spare parts. If they need more support, our Dubai Service Centre will step in. The aim is for the Saudi centre to also soon become an authorised service centre for most of our main brands.”
The showroom will have experienced sales, marketing and service staff.
Samir Ibrahim, Branch Partner and Manager, added: “We will focus on both, retail and distribution, as well as a ready team for the turnkey projects. Our business objective is to be recognised in the market for our technical knowledge, customer service and as a destination for high-end equipment. We want to create the first all-in-one pro shop in Saudi Arabia for videographers, photographers and cinematographers, offering the best equipment advice.”
