Online SVOD consumer spending revenue is forecast to grow at 15% CAGR over 2020-25 to reach $31.6bn by 2025, representing 40% market share.
The subscription video-on-demand (SVOD) sector has been a key driver for consumer spending on video in the Asia Pacific market growing 9% year-on-year in 2020 leading aggregate revenues to reach US$58.3bn, according to new analysis and research released by Media Partners Asia.
The analysis shows that growth in 2020 and the future will be led by the fast-expanding online SVOD sector where consumer spending revenue is forecast to grow at 15% CAGR over 2020-25 to reach US$31.6bn by 2025. This represents a 40% market share. By contrast, the consumer spends on pay-TV is set to grow at 2% CAGR to reach US$47.8bn, representing 60% market share. Total consumer spending revenue is projected to rise 6% CAGR to US$79.3bn by 2025.
The research found that during 2020, all markets grew spending on SVOD services with strong activity in peak pandemic periods during the first half of 2020 and robust spending in the second half of 2020 due to new launches from major players.
The MPA study also found that China remained the largest market in Asia Pacific for consumer spending on video with US$27.6bn in revenue, led by SVOD and IPTV services. Japan was second with US$9.2bn with SVOD representing more than a third of consumer spend while India was third with US$6.5bn with pay-TV contributing having greater than 90% market share. Korea with US$5.7bn in revenue in 2020 and Australia with US$2.9bn in 2020 remain formidable markets; Malaysia led Southeast Asia with US$962m in revenue with pay-TV contributing more than 90% market share.
Commenting on the finding, Vivek Couto, Executive Director of MPA, said: “Consumer spending on entertainment and sports through video platforms was robust in 2020 due to growth of SVOD in a peak pandemic year along with new competition and consumer choice in many Asian markets. While SVOD growth will decelerate in 2021, we see a bright future for the SVOD sector and the stacking of various services across sports, entertainment and deeply integrated local services. China, Japan, India and Korea will lead the way while we see the market for SVOD slowly deepening in key markets across Southeast Asia, led by Indonesia, the Philippines and Thailand. Pay-TV will remain vital in Korea (led by IPTV), India, Malaysia and the Philippines.”
