The new strategy will provide continuous coverage of regional markets throughout the day, with a special emphasis on Saudi Arabia, the region's largest economy and financial centre.
Asharq Business with Bloomberg, the primary source of business and economic news in the Arab world, has launched an expanded lineup of programming, offering comprehensive coverage from 6:00 AM to 8:00 PM Saudi time on weekdays. As part of the broader Asharq Network, the new schedule aims to provide in-depth insights into the economy, markets and companies, with a special emphasis on Saudi Arabia.
Responding to a recent rise in viewership during market updates, the channel will now feature continuous coverage of regional markets throughout the day. Key focus areas will include Saudi Arabia, the Gulf and Egypt.
Commenting on the new programming plan, Nabeel Alkhatib, General Manager of Asharq News, said: “At Asharq News, our foremost priority is to deliver unparalleled value to our audiences. The revamped schedule represents a pivotal advancement towards this objective, significantly enhancing our capability to comprehensively cover and analyse market developments. These adjustments come at a time when Asharq Business with Bloomberg has emerged as the leading source of economic news, as demonstrated by the notable increase in viewership statistics during daytime hours. This growth underscores the increasing demand for trustworthy economic news and in-depth analysis, solidifying our commitment to delivering content that addresses the evolving needs of our audience in a rapidly changing global market.”
Among the new programmes is The First Session, hosted by Rima Najjar, airing from 10:00 AM to 11:00 AM Saudi time. Najjar, a well-known media figure with experience at Al Arabiya, will bring her expertise to highlight the opening of Saudi markets and provide Gulf and Egyptian market updates.
Market Radar airs from 12:00 PM to 1:00 PM, led by anchor Nour Amache. This show offers updates on regional markets as well as European markets, commodities and currencies.
Market Updates will be broadcast twice daily, focusing on Saudi and Gulf markets, oil sector developments and European and American markets. Hosted by Emad Al-Muqbil and Mohammed Adel, these segments will offer real-time analysis of market movements.
Weekly shows such as Asharq Businessweek, hosted by Nadia Bsat, and other expanded segments on sports, entertainment, real estate and health will further enrich the programming.
Riad Hamade, Director of Business News at Asharq News, added: “At Asharq Business with Bloomberg, we are committed to delivering comprehensive and reliable coverage that is in line with the needs of our audience. With the launch of the new programming, we aim to enhance our ability to offer audiences accurate and up-to-date insights, helping them understand complex economic and market dynamics and making data-driven decisions. We’re excited to offer this new level of coverage that confirms our ongoing commitment to advancing the economic media landscape in the region.”
Markets of the East, hosted by Abdullah Al-Subaie and Sahar Al-Mizari, has been extended to two hours, providing a deeper analysis of Saudi markets, while revamped shows like Tech+, hosted by media personality Abdullah Al-Sabea, and Taqa+, presented by Mohamed Fathy, continue to cover technological advancements and energy developments.
Across its platforms, Asharq Business with Bloomberg will deliver breaking news and updates through social media, video formats, and its website, ensuring timely information for its growing audience.
All platforms reflect on-screen content, including breaking news, updates, and market alerts, delivered via social media posts, video formats, or website stories.
