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Audiovisual market in MENA to double by 2015

Audiovisual market in MENA to double by 2015

November 5, 2013
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    ‘Once Upon a Time in Gaza’ by Nasser brothers to screen four times at Cannes 2025

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      ‘Once Upon a Time in Gaza’ by Nasser brothers to screen four times at Cannes 2025

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      Kanal D International brings Turkish drama ‘Farewell Letter’ to Estonia

      Turkish drama ‘Farewell Letter’ set to premiere in Georgia

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      Home News AV

      Audiovisual market in MENA to double by 2015

      Staff Reporter by Staff Reporter
      November 5, 2013
      in AV, News
      ShareTweetPostEmail

      InfoComm MEA 2013 confirmed the Middle East and Africa as one of the fastest-growing regions in the world for audiovisual technology. Video conferencing, control systems, and displays are increasingly used across a wide range of vertical markets, from education to hospitality in the region. Middle East and Africa’s pro-AV technology market is projected to grow […]

      InfoComm MEA 2013 confirmed the Middle East and Africa as one of the fastest-growing regions in the world for audiovisual technology.

      Video conferencing, control systems, and displays are increasingly used across a wide range of vertical markets, from education to hospitality in the region.

      Middle East and Africa’s pro-AV technology market is projected to grow from USD 1.92 billion in 2009 to USD 4.34 billion by 2015, according to trade association InfoComm International.

      Co-located at GITEX Technology Week at the Dubai World Trade Centre, InfoComm MEA 2013 ran from October 20-24, and is now firmly anchored as the region’s leading pro-AV event.

      InfoComm MEA 2013 saw a 23% increase in visitors to 14,770 unique visitors, and featured 184 exhibitors from 33 countries across nearly 10,000 square metres of exhibition space, according to the event’s organisers. Of the 14,770 unique visitors, 89 percent were crossovers from GITEX.

      Abdulla Al Bahrani, AGM Digital Service, Ministry of Education, Oman, said: “The entire InfoComm MEA set up within GITEX is great, bringing together AV technology and equipment under one roof. Attending the event helped us in our annual sourcing process and meeting potential suppliers, and we plan on developing business relationships with several exhibitors.”

      Demonstrating the benefits of exhibiting at InfoComm MEA, 83 percent of exhibitors said their participation was worthwhile, with 91 percent citing high-quality visitors, per a show survey

      One key exhibitor was Prysm, a multinational corporation that invented Laser Phosphor Display (LPD) videowall technology, and has regional headquarters in Dubai.

      Tanvir Osama, Director of Sales – Middle East and India, Prysm, said: “Having exhibited at InfoComm MEA over the last three years, this was the perfect place to introduce our next-generation LPD videowalls to the region. Our videowalls generated tremendous interest at the show, and we received many leads with in-depth discussion of future projects. Combining a great product and a great venue made for a very successful InfoComm MEA for Prysm.”

      Prosonic General Trading, a Malaysian manufacturer of high-quality speaker systems, agreed.

      Amir Bagheri, Senior Manager, Prosonic General Trading, said: “InfoComm MEA 2013 was a good show, as we generated many leads for potential business, and announced the global launch of the new range of Dynacord speakers. InfoComm MEA will be the key audio show for us moving forward, and we look forward to being back with a bigger stand next year.”

       

      As part of the InfoComm MEA Summit, attendees participated in a variety of educational and networking sessions on market perspectives and technology updates for specific industries.

      InfoComm MEA organisers — InfoComm Asia Pte Ltd., the Asia Pacific regional subsidiary of InfoComm International, and the Dubai World Trade Centre — are planning for next year.

      David Lim, Project Director, InfoComm MEA, said: “InfoComm MEA 2013 hosted strong growth in exhibitor and visitors, and showcased a wide range of launches for professional audiovisual products and services. Mega events such as FIFA World Cup 2022 in Qatar and the potential World Expo 2020 in Dubai will drive demand for audiovisual technology in the region, and we expect InfoComm MEA 2014 to top this year’s.”

      Tags: InfoCommInfoComm MEA 2013

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