The overall viewership across beIN’s coverage area across MENA for all matches is a 120% increase compared with beIN’s broadcast of the AFC Asian Cup UAE 2019.
BeIN Sports has announced a cumulative viewership of 707.3m for the AFC Asian Cup Qatar 2023, with the final showdown between Jordan and Qatar captivating a staggering 69m fans across the region—establishing it as the most-watched match of the tournament.
The riveting competition unfolded over four weeks across nine state-of-the-art stadiums, culminating in a thrilling final hosted at Lusail, where Qatar secured their second consecutive title with a resounding 3-1 victory over Jordan. Beyond the final, the semi-final clashes featuring Jordan vs. South Korea and Iran vs. Qatar also garnered immense attention, collectively amassing over one hundred million cumulative views. Notably, the match between Saudi Arabia and South Korea drew over 39m viewers, underscoring the tournament’s competitive intensity and passionate fanbase.
The overall viewership across beIN’s coverage area in the MENA region for all matches marks a remarkable 120% increase compared to beIN’s broadcast of the AFC Asian Cup UAE 2019. Moreover, the average viewership per match throughout the AFC Asian Cup Qatar 2023 reached a significant milestone of 15.8m, a notable surge from the 7m average viewership recorded during the 2019 coverage.
Mohammed Al-Bader, Managing Director of beIN’s MENA Channels, said: “We are immensely proud to have brought the AFC Asian Cup Qatar 2023 to millions of viewers across MENA. This event has risen above the game of football—becoming a true celebration of cultural diversity, athletic excellence, and the unbreakable spirit of competition. We look forward to continuing to offer our viewers the best of world sports, capturing and sharing every thrilling moment as it happens with our loyal fans.”
BeIN Sports delivered comprehensive coverage of all 51 tournament matches across 21 countries in MENA, offering broadcasts in both Arabic and English. With over 16 hours of live daily coverage spread across four channels, including three dedicated beIN ASIAN CUP channels, the coverage was led by more than 30 leading regional and international commentators, analysts, and presenters. Additionally, 17 on-the-ground reporters provided in-depth coverage, including pre- and post-match studio analysis, team training sessions and base camps coverage, match press conferences, breaking news, and fan reactions.
