beIN SPORTS to air FIFA Women’s World Cup across Asia and MENA

FIFA and beIN MEDIA GROUP (“beIN”), have announced a new media rights agreement that will see beIN SPORTS exclusively broadcast next week’s FIFA Women’s World Cup France 2019 in more than 30 countries across Asia and MENA.

Under the new deal, beIN will distribute this year’s FIFA Women’s World Cup to more countries than any other global broadcaster, with the landmark football tournament joining beIN’s existing portfolio of women’s sports rights which sees the broadcaster showcasing women’s football, tennis, basketball, handball, athletics and a host of other sports on a regular basis across the world.

On the same day as the major sports rights deal announcement with FIFA, beIN has also launched a new global project to encourage women and girls across the world to play more sport, under the new branding of “beINSPIRED”.

beINSPIRED promises to channelise the power of broadcasting to inspire the next generation of athletes and fans to participate in sport.

Next week’s FIFA Women’s World Cup will be the first beINSPIRED tournament aired on beIN SPORTS with the new beINSPIRED logo promoted on screens during all matches.

In addition to this year’s FIFA Women’s World Cup, beIN broadcasts thousands of hours of women’s sport throughout the year, which will all now be promoted under the beINSPIRED umbrella, including coverage this summer of Roland Garros and Wimbledon to inspire and celebrate women’s participation in tennis.

As part of the project, beIN is also looking to introduce on-air talent, enter partnerships with rights-holders and other brands, and create more digital content to spotlight sporting stories and successes, with more announcements on this to come.

Commenting on the new partnership, Yousef Al-Obaidly, CEO of beIN MEDIA GROUP, said: “The FIFA Women’s World Cup is the most anticipated tournament in world sport this year and I’m delighted to announce that beIN subscribers in +30 countries across Asia and the Middle East & North Africa will get to watch some of the best athletes on the planet come together to compete for their country this summer.”

“On the eve of this outstanding tournament, we are also launching beINSPIRED, which is our stated ambition as a global broadcaster to inspire the next generation to participate in sport, by giving a global platform to events and talent that haven’t, historically, been given the exposure they deserve. This summer we will take our first big step in this project and broadcast more premium women’s sport than any other global broadcaster, and we hope that female fans in the MENA region, and all across the world, will find new heroes and take part in sport,” he added.