UK-based production house Sunset+Vine will use Brainstorms Aston 7 character generator at Dubais Meydan Racecourse complex during the horseracing season, which runs from November through to March 2012. The season will culminate in the Dubai World Cup, the worlds richest race with a US $10 million prize. The solution was supplied by Storm Broadcast, […]
UK-based production house Sunset+Vine will use Brainstorms Aston 7 character generator at Dubais Meydan Racecourse complex during the horseracing season, which runs from November through to March 2012. The season will culminate in the Dubai World Cup, the worlds richest race with a US $10 million prize. The solution was supplied by Storm Broadcast, Brainstorm Multimedias distributor for the UK.
The US $1billion Meydan Racecourse complex includes the worlds largest LED screen, measuring 112 metres long by 12 metres high. The Aston 7 system is being used to drive the screen with both English and Arabic text simultaneously, providing race goers with up-to-date and live race information.
Brainstorm claims that the Aston 7 combines the strengths of modern broadcast graphics hardware with the needs of todays IT-centric broadcasters to offer a powerful 3D broadcast graphics presentation platform. A second Aston 7 Edit system is also being used to provide information in a digital signage application to other areas within the complex.
Sunset+Vine is a major supplier of sports programming, producing Grand National, The Derby, cricket and Premiership Rugby for ESPN among others.
Speaking about the solution, David Connaughton, managing director of DC2 Media, the company that worked with Storm Broadcast to create the graphics package for Sunset+Vine said, The Astons very intuitive interface is simple to use and easy to learn. This enabled us to train up someone with no previous graphics or TV production knowledge to operate the system competently within a very short timeframe.
Its also important to point out that the Astons ability to import vast amounts of external data, produce it in full 1920 x 1080i HD, and be effortlessly controlled by an external application, are significant benefits.
Aimed at live TV programming such as news, sports, business, and shopping, the Brainstorm Aston 7 package contains 3D animated text and graphics, on-screen video clips, built-in support for live content feeds, and offers connectivity to external automation systems.
