The company has appointed Darren Arturi as the Director of Middle East and Asia Operations.
Content Kings, the UK-based production powerhouse, has announced its expansion into the Middle East with the inauguration of its second office in Dubai. This strategic move signifies a strategic entrance into the region’s entertainment landscape, promising a redefined approach to storytelling and entertainment.
The decision to establish a presence in the UAE is fueled by the country’s status as a global hub for talent and investment. Content Kings aims to introduce a fresh perspective to the UAE’s content realm, delivering high-quality storytelling and entertainment experiences. The company’s inaugural major project, scheduled for filming in Saudi Arabia at the end of January 2024, will feature contestants vying for a substantial cash prize. Additionally, collaborations are underway in the UAE, involving a prominent US star.
Speaking about the expansion, Jonathan Levi, the Managing Director, commented: “The traditional path for a UK production company might be to look west to the US, but those waters are overfished. Not many are looking east, and it felt exciting to extend our reputation for producing excellent content to a fresh audience within the Arabic and Middle Eastern region.”
Founded in 2020 by co-founders Gavin Hay and Jonathan Levi, Content Kings has quickly become a go-to producer in the industry. Their collaboration brings together complementary skills, extensive expertise, and a vast industry network. The company has consistently delivered premium content across television, film, and branded content, spanning various genres. Now, their creative touch is poised to leave a lasting impression in the United Arab Emirates with the launch of their second office in Dubai, complemented by the appointment of Darren Arturi as Director of Middle East and Asia Operations.
Arturi remarked: “We are eager to embrace the rich cultural tapestry and untapped potential of this region. Our aim is to create content that not only entertains but also resonates with the local audience, and we are eager to collaborate with the creative talent in the Middle East to bring our vision to life.”
Gavin Hay, CEO of Content Kings, shared his vision for the company: “We are storytellers with a passion for both entertainment and enlightenment. Our mission is to craft premium content with a global reach that speaks to diverse audiences. We focus on real-life, emotionally charged human narratives that transcend borders, resonating worldwide.”
Content Kings boasts collaborations with some of the world’s most prominent names, including Neale Whitaker, Ed Westwick, and Director Ray Burdis, known for Love Honour and Obey, featuring Jude Law, Ray Winston, and Sadie Frost. Their track record includes partnerships with major channels such as ITV, Channel 5, Paramount +, and Sky History.
At the forefront of shaping the future of entertainment, Content Kings blends creativity, storytelling, and a rapport with audiences worldwide.