Deltatre acquires Massive Interactive

Deltatre has announced that it has a definitive agreement to acquire Massive Interactive, an OTT software company. Combined, these entities are the largest independent OTT solution provider in the world, the release stated. The deal is subject to customary approvals.

Massive’s next-generation user interface and audience engagement technology add a new dimension to Deltatre as end-user-experience (UX) has become a difference-making resource for digital media growth. Massive will operate as a division of Deltatre which will have 18 offices worldwide, and nearly 1000 full-time staff, at close.

Massive’s UX management console, ‘AXIS’, underpins sports and entertainment OTT streaming services for the BBC Worldwide, Bell Media, Channel 5, Telecine, Sony Pictures Television, DR and numerous other clients. It is an addition to ‘Amplify’, Deltatre’s OTT platform and completes end-to-end OTT product suite for all media. Amplify is currently serving the ATP’s Tennis TV, NFL Game Pass Europe, Juventus Pass, FINA TV, among others.

Commenting on the acquisition, Giampiero Rinaudo, Deltatre Co-Founder, and CEO, said: “This shift to OTT is accelerating throughout the world, and the ability to customise individual viewing experiences and create genuine consumer engagement is vital to the movement. Massive’s next-generation user interface and audience engagement software are proven to drive ARPU. The acquisition strengthens our leadership positions and expands us both globally and into important growth areas. Massive is a brilliant company and a fine addition for Deltatre.”

Ron Downey, Massive Co-Founder, and CEO, said: ““Deltatre is one of the most prominent and experienced technology companies in the world of live sport and therefore the ideal partner to help accelerate our global growth strategy. The integration of our targeted UX platform, Massive AXIS, with Deltatre’s robust product portfolio will combine to offer our customers a highly scalable, quick-to-market solution that drives engagement and increase the profitability of over-the-top video services. We are also very impressed with Deltatre’s people and culture and feel that we share the same values. By coming together, we are creating a business that will undoubtedly be the leading B2B vendor for live and OTT video platforms globally.”

Deltatre is a Bruin Sports Capital company. Bruin CEO and Founder George Pyne said: “For a company that is already the leader in its sector with an incomparable range of world-class products, it can be a challenge to find strategic additions that enhance core strengths and accelerate growth. The move by Deltatre does exactly that. It adds another dimension to its value proposition to the sports industry and expands the company into the entertainment sector which will quickly see the value of Deltatre’s three decades of game-changing media innovation.”

Gibson Dunn served as legal advisor for Deltatre and HSBC was the financial advisor. Massive’s legal advisor was DLA Piper; its financial advisor is Raymond James.