The IPR Movie Award is the latest initiative that the IPR Department has developed to encourage creativity and raise awareness among university students.
Dubai Customs has launched an award for private and public university students to raise awareness around the importance of intellectual property rights (IPR) in conjunction with national efforts. The competition is open to all university students in the UAE and submissions must be in “high resolution with clear sound”.
The IPR Movie Award is aimed at encouraging creativity among students while spreading the IP protection culture among society members. Dubai Customs will receive participating projects as of July 4, 2021, and the focus will be on engaging as many participants in the award as possible to raise public awareness.
Speaking about the new initiative, Yousef Ozair Mubarak, Director of IPR Department, said: “We are keen that the new generation share the responsibility in raising awareness around protecting intellectual property rights. Now the stage is theirs to create and innovate ideas on how to protect public health and the environment from the hazards of counterfeited goods. The IPR Movie Award is the latest initiative that the IPR Department developed to encourage genuine creativity and raise awareness; thus, encouraging investors to spend on new products without being afraid of losing to illegitimate competition from counterfeiters.”
Mahbooba Baqer, Head of Awareness and Education Section, added: “The Award has a clear and simple goal, which is to protect genuine ideas, products and innovations. New ideas, no matter how simple they are, are the foundation to develop societies. This will help also raise awareness and shed a light on Dubai Customs’ leading role in this regard. The IPR Department organised 46 initiatives and events last year that targeted 2,358 individuals, and in Q1 this year, we organised 12 events that targeted 1,394 individuals. Participation is open to every university student in the UAE, and the ideas must be genuine and new, and in high resolution and clear sound for easier publishing.”
