The agreement will help expand opportunities for joint content development, strengthen professional capabilities, and support the creation of programming that reflects the cultural identity and values of both nations.
Dubai Media Incorporated, represented by Dubai TV, and Kuwait’s Ministry of Information, represented by Kuwait Television, have signed a Memorandum of Understanding aimed at expanding media cooperation, strengthening the exchange of expertise, and jointly developing content for Gulf and wider Arab audiences.
The agreement was signed during a visit by a UAE media delegation to Kuwait organised by the Dubai Press Club. The move reflects the longstanding relationship between the UAE and Kuwait and their shared commitment to deepening cooperation in the media sector. The MoU was signed by Mohamed AlMulla, Chief Executive Officer of Dubai Media Incorporated, and Dr Nasser Muhaisen, Under-Secretary of Kuwait’s Ministry of Information.
The signing ceremony was attended by Dr Ahmed Abdulwahab Al Awadhi, Kuwait’s Minister of Health and Acting Minister of Information and Culture, and Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club.
His Excellency Dr Ahmed Abdulwahab Al Awadhi said the MoU highlights the close alignment in vision and future outlook between Kuwait and the UAE and marks a major step forward in advancing integrated media collaboration. He said the agreement will help expand opportunities for joint content development, strengthen professional capabilities, and support the creation of programming that reflects the cultural identity and values of both nations. He added that Kuwait’s Ministry of Information sees the partnership as an important platform for innovation and digital advancement, while enhancing the visibility and competitiveness of Gulf media at both regional and international levels through closer coordination between media organisations in the two countries.
Under the terms of the MoU, the two sides will collaborate on joint television and content production across a range of genres, including sports, heritage, cultural and social programming. The agreement also covers the exchange of news, reports and event coverage, cooperation on digital platforms and television channels in areas such as advertising and marketing, and the promotion of joint campaigns. Additional areas of cooperation include the exchange or acquisition of media rights in line with relevant regulations, as well as sharing expertise, technical support, training, and logistical coordination to implement joint initiatives.
Her Excellency Mona Ghanem Al Marri added: “The agreement reflects the strong, historic bonds between the UAE and Kuwait and the shared commitment of both countries to expanding media cooperation in ways that serve the aspirations of audiences across the Gulf and the broader Arab world. She added that the next phase of media industry growth requires deeper partnerships built on exchanging expertise and developing high-quality content that reflects community priorities while preserving Gulf cultural heritage and identity.”
She noted that cooperation in programme production, sports and heritage content, and news and coverage exchange creates significant opportunities to deliver more impactful content that is closer to audiences and reflects shared Gulf values and identity.
His Excellency Mohamed AlMulla stated that the MoU represents a strategic step towards expanding media cooperation pathways, enhancing the exchange of expertise and media content, and supporting the production of diverse programming that meets audience expectations across the region.
He added that the agreement paves the way for joint television productions, seasonal programming, and cooperation in sports and heritage content, while strengthening shared Gulf cultural identity and enhancing the regional and international presence of Gulf media through institutional collaboration and digital transformation.
